A Impact Media is the modern real estate professional's personal media and marketing team helping them attract clients and team members at scale with social-first content on YouTube, short form, ads, and even email.My role:➡️ Leads the strategy for YouTube channels and other marketing efforts, helping clients grow their brands and connect with their audience.➡️ Manages deadlines and deliverables to ensure everything gets posted on time across YouTube, social media, email, and other campaigns.➡️ Oversees a team of 4, supporting them with guidance, solving problems, and keeping projects on track.➡️ Works closely with the CEO on creative strategy and new ideas to improve results for clients and the agency.➡️ Monitors performance metrics and adjusts strategies as needed to make sure clients hit their goals.➡️ Acts as the go-to person for clients, handling communication, updates, and any issues that pop up.

-Team Management: Orchestrated remote marketing teams for various clients, ensuring seamless communication, adherence to timelines, and optimal campaign execution.-Process Optimization: Engineered scalable processes and standard operating procedures, allowing clients to streamline their marketing efforts and achieve sustainable growth.-Business Scaling: Introduced innovative systems and strategies tailored to client needs, enabling them to scale their businesses effectively while maintaining brand consistency.-Book Launch Strategy: Collaborated with a bestselling author to architect and execute a multi-channel marketing strategy, leading to increased sales and enhanced online visibility.-Product Launches: Created and executed launches of new products, digital services, and courses across major marketing channels, including email, SMS, and social media, driving increased engagement and revenue.-Consultative Solutions: Provided tailored recommendations for clients, focusing on optimizing and scaling marketing operations, and defining marketing success to yield measurable improvements in ROI.

-Pioneered digital marketing and automation initiatives, setting project goals and deadlines in a newly established role.-Streamlined digital marketing and ad campaigns at both local and national levels, amplifying brand visibility.-Implemented a comprehensive marketing training program for franchisees, ensuring consistent brand representation.-Crafted SEO-optimized content to enhance online presence and drive organic traffic.-Led franchise marketing training calls, ensuring smooth strategy rollouts and knowledge dissemination.-Directed the rollout of email marketing processes nationwide.-Hired, trained, and managed interns to scale the marketing department’s efficacy.-Collaborated with other departments to analyze location data and roll out new processes.

-Conceived engaging content for email campaigns to boost customer engagement.-Analyzed competitor products and marketing approaches, providing actionable insights.-Strategically scheduled social media posts using Hootsuite to maximize outreach and engagement.

-Spearheaded the complete social media strategy, ensuring consistent and engaging brand presence across all platforms tailored for the location's unique clientele.-Crafted and executed local store marketing initiatives aimed at boosting catering sales, analyzing local trends, and adapting strategies for maximum outreach.-Introduced new communication processes, fostering enhanced collaboration between kitchen and barista staff, ensuring efficiency and consistency in service delivery.-Managed the end-to-end process for catering orders, from client consultations to final delivery, maintaining high standards of quality and punctuality.-Utilized a CRM system to nurture and advance relationships with clients, leading to repeat business and referrals, emphasizing personalization and client satisfaction.

I was trained on all Front-of-House positions at Jim 'N Nick's BBQ in Murfreesboro, TN. This includes Hosting, Serving, Team Server (Busser or Expo), To-gos, Baretending and Catering.

As the Brand Ambassador from Jim 'N Nick's, I was responsible for generating leads at the top of the sales funnel. I did this by visiting businesses in the area with samples and making connections with their staff. I was the Brand Ambassador for both the Smyrna and Murfreesboro locations.