Blythe Penn Email & Phone Number

Lynchburg, Virginia, United States

Remote

Remote

United States

2012-2015, based in Lynchburg Virginia> Little Dickens / Givens Books (Lynchburg, Virginia) - Produce visual and written content for social media, manage back end of e-commerce website, develop online branding, and photograph retail products. > Estates Revisited (Lynchburg, Virginia) - Photograph products for e-commerce; encode media for SEO. > Oxide Pottery (Lynchburg, Virginia)- Photograph and encode images of ceramic good; write content for e-commerce website, social media. > Bowen Jewelry (Lynchburg, Virginia)- Produce digital photographs and content for e-commerce website and social media marketing2015-2020, based in Salt Lake City Utah > Smoke Hollow (Sandy, Utah) – advise artist on growing her business through strategic product development focused on consumer experience. > Body and Mind Pilates Studio (Millcreek, Utah) – website management, including content, photography, functionality, and security certification> Power Logistics (Taylorsville, Utah) – initial business consultation covering legal compliance, financials, software decisions, and operations.> Luminous Life Maps (Holladay, Utah) – analyzed user experience and digital marketing for their website. Presented findings, modified website components to increase loadabilty, and advised on future digital marketing strategies. > Utah Community Fund (Salt Lake City, Utah) – advised Utah Community Fund on fundraising strategies and new client acquisition.> Utah Camping Co (Sandy, Utah) – evaluated website, made modifications to website pre-launch, advised on digital marketing strategy, including social media.> Inspirebytes Omni Media (Chicago, IL) - strategic implementation of systems for social media management, including technical support for website and e-mail marketing data collection. Platforms: MailerLite, Later, Instagram, Twitter, Facebook Business, Wordpress

Greater Salt Lake City Area

Maintained a robust understanding of UWSL’s digital marketing metrics and the strategies we used to drive them, particularly in donor segmentation and email marketing.Responsible for the implementation of Salesforce integrated applications for Marketing.Cross-departmental collaboration in efforts to develop Salesforce Philanthropy Cloud with internal and external stakeholders

Lead digital campaigns team in strategic marketing and CRM analytic reporting.Interface with United Way Worldwide, local and regional United Way partners to support efforts for streamlining data collection and processesPromoted to a new position as Data Analyst for Marketing.

Greater Salt Lake City Area

Responsibilities – manage email marketing campaigns start-to-finish; assist in Salesforce Implementation for marketing data; created custom reports using Google Analytics and Salesforce, and critically analyzed data to propose recommendations to internal stakeholders in various departments. Deliver segmented lists of measured results to create new insight on developing donor and volunteer relations.

Lynchburg, Virginia Area

E-commerce and digital marketing jack-of-all-trades for busy high end furniture store. Coordinated shipments of furniture nationwide. Created inventory listings on multiple digital platforms, including Etsy, Chairish, First Dibs, and store website. Photographed designer furniture. Showcased through social media.

Lynchburg, Virginia Area

Responsibilities – open or close the museum daily; starting up or shutting down specific exhibits. I repaired exhibits, which included repair. Ensured the safety and education of museum visitors. Planned executions of visiting and traveling exhibitions.

Lexington, Virginia

Responsibilities included carrying out lessons and activities, was trained and implemented student reading lessons, art lessons, and used Montessori philosophy of objective observation and principled learning styles. CPR trained.

Lynchburg, Virginia Area

The responsibilities for this newly created position included monitoring flagged technical files for formatting standards and issues and remedying them.Reported results to leadership and built training documentation for future employees.

Bachelor Of Arts (B.A.), Fine/Studio Arts, General

Activities and Societies: Student Government (5 semesters) Newspaper (Photographer, Reporter, Layout Editor, Editor in Chief) Volunteer.

Associates Of Arts, Liberal Arts

Activities and Societies: Phi Theta KappaSculpture, drawing, painting, and essential college studies completed at 2-year college