Blythe Winters (She/Her) Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Led the Brand Strategy and Creative Development for the Unaddressed Admail (UA) and Affiliates Channels, collaborating with internal and external partners to meet our business goals.
• Winner of the most prestigious award at Capital One, for my work on testing interest in a new product with our Affiliate partner
• Leverage data analysis to identify new testing opportunities, and optimize our quarterly and monthly brand strategies
• Create and execute semi-annual marketing strategy plans for UA and Affiliates to drive acquisitions
• Work with the Brand team to refine product messaging to ensure consistent messaging throughout the customer journey
• Create and execute monthly tests in the UA channel which consistently outperform our benchmark creative, with two of the highest performing tests resulting in a 20% lift and 22% lift against the benchmark

Toronto, Canada Area

• Managed the end-to-end development and execution of Hudson’s Bay Credit marketing, working closely with internal and external teams and cross-functional partners.
• Developed and executed on a 6-month early engagement program to drive spend and build customer loyalty
• Collaborated with Legal, Creative, Hudson’s Bay and an external agency to bring to market an omnichannel campaign to incentivize customers to sign up for paperless statements, surpassing our estimates by 3%
• Developed an extensive communication plan and collateral update strategy for the credit platform conversion to notify customers of upcoming changes and how to navigate their new experience
• Oversaw and managed the update of all Application Collateral twice within 8 months to comply with changes to the Quebec Consumer Protection Act, and a Direct Mailing to all existing customers to inform them of the.
• Led the development of multiple emergency customer communications in coordination with internal and external stakeholders, getting one such piece delivered in as little as 2 weeks

-Led the planning of Global Men’s Skincare’s first Canadian tradeshow event, resulting in the first double-digit increase in sales since the previous year. -Coordinated a two day Personal Appearance with Lilly Singh, increasing sales for her branded lipstick by 870% over launch week -Managed and coordinated all planning for annual weekly Sales Meetings.

Toronto, Ontario, Canada

• Adapted all international marketing programs to Canadian market, presented to Sales team, and followed up monthly with retailers and internal team to ensure execution of all programs.
• In partnership with retail and global partners, adapted international marketing plans and developed corresponding in-store collateral resulting in 62% increase in sales
• Consistently delivered under budget by negotiating discounts of up to 20% when working with suppliers
• Wrote script and managed production of educational audio tracks for use on all in-store promotional material, using QR codes, in order to help consumers make more informed purchases, resulting in fewer product returns

Data Analytics Certificate (In Progress)

Activities and Societies: Courses: SEO and Paid Search, Social Media Analytics, Practical AI for Marketing

Graphic Design Certificate (In Progress)

Courses: Introduction to Adobe Creative Cloud

Social Media Marketing Certificate

Courses: Digital Marketing, Social Media Marketing, Content Strategy, Social Media Analytics, Facebook & Instagram Marketing, Practical AI.

Master Of Arts With Honours Philosophy

Activities and Societies: Tennis Club, Curling Club, Wine Society, International Student Centre VolunteerCourses: Free Will and Moral.

Education record

Activities and Societies: Tennis Team, Curling Team, Head of the Chess Club