Brad Macdonald

Brad Macdonald Email and Phone Number

Commercial Marketing Leader | Digital Expertise | Global Experience | Driving Growth Through Insight, Strategy and Transformation
Brad Macdonald's Location
New Zealand, New Zealand
Brad Macdonald's Contact Details

Brad Macdonald work email

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About Brad Macdonald

A dynamic Marketing Leader with a proven track record of accelerating growth and transformation for top-tier brands across diverse industries. Skilled in driving ROI-focused, insight-led, digital and marketing strategies that deliver clear commercial value. A passionate, honest, and pragmatic leader, dedicated to empowering teams, driving meaningful change, and achieving exceptional results.Areas of expertise: Leadership | Strategy | Commercial | Communication | Transformation | Innovation | Management | Marketing | Digital Marketing | Sales | Business Development | Branding | Creativity | Customer Marketing | Media & Advertising | Marketing Effectiveness | Data & Analytics | Marketing Technology | Marketing Operations | Commercial Planning | Performance Trading | Project Leadership | Coaching & Development

Brad Macdonald's Current Company Details

Commercial Marketing Leader | Digital Expertise | Global Experience | Driving Growth Through Insight, Strategy and Transformation
Brad Macdonald Work Experience Details
  • Virgin Media O2
    Head Of Digital Performance (Mobile), Ad Tech & Operations
    Virgin Media O2 Oct 2021 - Mar 2024
    London, United Kingdom
    Responsible for delivering against the commercial growth targets for Digital within the Mobile division, and enabling further growth across all propositions (Fixed, Mobile, FMC) through strategic investment in ad tech capabilities.• Grew online sales and increased digital share of market within key trading channels.• Transformed O2’s Digital Performance op model from outsourced to in-house, saving costs, improving service, and growing digital IP.• In-housed ad tech capabilities and operations, delivering cost savings, better integration, and improved service.• Coached teams through significant business change, retaining 100% of personnel.
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  • O2 (Telefónica Uk)
    Head Of Media Performance
    O2 (Telefónica Uk) Jul 2020 - Oct 2021
    London, United Kingdom
    Headhunted to lead a newly created digital centre of excellence within the Brand & Marketing division, tasked with accelerating digital knowledge, strategy, innovation, and effectiveness, within the wider organisation.• Rebuilt the team following a recent restructure, setting the direction, priorities, roadmap, and new ways of working, along with articulating the vision internally and coaching the team through the changes.• Designed and implemented a new digital marketing effectiveness framework, resulting in greater ROI.• Introduced a new data management capability for faster, more reliable, media planning and decision-making.• Influenced the digital agenda across the wider organisation, collaborating with C-Suite / SLT stakeholders.
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  • Now Tv
    Digital Marketing Controller (Performance)
    Now Tv Feb 2018 - Jul 2020
    London, United Kingdom
    Responsible for the strategic planning and activation of digital trading campaigns for all business verticals. Championed a data and insight-led approach to maximise ROI, enabling scaled investment into digital marketing.• Delivered enterprise-level multi-touch digital attribution capability to better inform and optimise the digital trading investment (£20m+ annually).• Redesigned our Sports prospecting strategy with personalisation at its core, resulting in a 12x ROI improvement.• Led a cross-functional initiative to efficiently scale customer retention and revenue, increasing ROI.• Designed NOW’s strategy for the re-acquisition of ex-customers, helping grow volumes +40% YoY.
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  • Now Tv (Sky)
    Digital Marketing Controller (Brand)
    Now Tv (Sky) Mar 2016 - Feb 2018
    London, United Kingdom
    Challenged to develop innovative, highly engaging, headroom-generating digital strategies for all NOW brand marketing campaigns, including the launch of several new products and propositions.• Launched NOW Broadband via an integrated, omni-channel campaign, helping establish the brand as the fastest-growing ISP in market.• Designed a video-led test and learn media strategy, resulting in higher awareness/consideration and cost savings.• Refined digital media measurement and metrics to better align with brand KPIs, for more effective investment.
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  • M2M (Omnicom Media Group)
    Digital Account Director
    M2M (Omnicom Media Group) Nov 2013 - Jul 2015
    London, United Kingdom
    Promoted to define and accelerate the digital marketing vision for all HP’s divisions (Consumer, Commercial, Enterprise), along with leading the teams responsible for delivering results for Amazon Video and Swatch Group. Led a 6-strong digital planning and activation team to deliver the clients digital media strategies.
  • M2M (Omnicom Media Group)
    Digital Manager
    M2M (Omnicom Media Group) Jul 2012 - Nov 2013
    London, United Kingdom
    Drove digital media strategy for Hewlett Packard’s B2B divisions, activated through innovative and effective media planning, buying, optimisation, and evaluation.
  • Adhub
    Sales Account Manager
    Adhub Apr 2011 - Mar 2012
    Auckland, New Zealand
    Accelerated growth in online advertising sales across a portfolio of the networks top-tier agency clients and activated new business opportunities directly with advertisers to exceed sales targets.
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  • Carat
    Digital Executive
    Carat Jul 2009 - Apr 2011
    Auckland, New Zealand
    Planning, activation and campaign management for several of the agencies high profile digital clients, including adidas, Cadbury/Kraft and Tourism Australia. Primarily focused on digital display, video, mobile, social and partnerships.
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  • Total Media
    Media Assistant
    Total Media Jan 2008 - Dec 2008
    Wellington, New Zealand
    Assisted with the daily management of key accounts, working across the majority of media channels including print, outdoor, radio, direct and digital.

Brad Macdonald Skills

Digital Strategy Digital Marketing Media Planning Digital Media Online Advertising Media Buying Mobile Marketing Integrated Marketing Advertising Social Media Media Strategy Email Marketing Integrated Marketing Communications Planning Online Marketing Social Media Marketing Lead Generation B2b Marketing Advertising Sales Marketing Communications

Brad Macdonald Education Details

Frequently Asked Questions about Brad Macdonald

What is Brad Macdonald's role at the current company?

Brad Macdonald's current role is Commercial Marketing Leader | Digital Expertise | Global Experience | Driving Growth Through Insight, Strategy and Transformation.

What is Brad Macdonald's email address?

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What is Brad Macdonald's direct phone number?

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What schools did Brad Macdonald attend?

Brad Macdonald attended Victoria University Of Wellington.

What skills is Brad Macdonald known for?

Brad Macdonald has skills like Digital Strategy, Digital Marketing, Media Planning, Digital Media, Online Advertising, Media Buying, Mobile Marketing, Integrated Marketing, Advertising, Social Media, Media Strategy, Email Marketing.

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