Delivering expertise for board, investment and leadership teams on platform monetization and business model expansion/GTM. Specializing in helping growth stage platforms establish new revenue channels which are durable and defensible over time.

Spearheaded the establishment and growth of new investment initiatives that drove platform revenue expansion across PlayStation Network, PS4 and PS5. Scaled multiple globally distributed businesses while increasing and enabling innovation, creating new partner pathways, solving strategically significant problems core to platform growth, guiding investment and financial plans, and building great teams along the way. Network Advertising: • 1x → 10x • +$XXXM Annual Recurring Operating Profit • Founding Executive responsible for building and leading PlayStation's global advertising monetization business. Built and led a global organization encompassing sales/partnerships, operations and customer success, systems development, and growth strategy across offices in North America, Europe, and Japan/Asia. Held P&L ownership [2018 - 2023] PlayStation Stars Loyalty Program:• 0 → XXM Members • 200% install target @ launch • Founding GM of PlayStation's loyalty program. Responsibilities span global player and partner engagement, strategy, operations and P&L [2021 - 2023]Emerging Business & Management Programs:• Incubating growth programs • SIE Executive Mentor • Named "Gamechanger" •Advising teams and leaders across the business on high impact initiatives relating to platform monetization, strategy, management, partnerships, and growth/innovation.

Vice President - Sales & Go To Market • Start-up → Series B in Games & Entertainment •Led sales process integration and proposition strategy around product go-to-market and M&A activity. Responsible for business development teams, focused on building partnerships with the worlds largest games and entertainment brands [2015 -2017]Director - WestLed West Coast sales and partnerships, securing and driving deeply embedded business development initiatives. Collaborated with industry leaders in gaming, entertainment, and technology [2013 - 2015]Client Partner - Gaming Industry LeadEstablished business lines with notable partners including PlayStation, 2K, EA, Activision, Nintendo, and brand AORs (Wieden+Kennedy, Publicis, Universal McCann, MEC, Goodby Silverstein & across a range of distributed indie agencies & agency holding companies) [2012 - 2013]

• Games • Platforms • Technology •Led teams of media professionals tasked with creating and executing innovative media strategies for Nintendo and Google.

• The start of Microsoft's multi-platform play •Crafted the global launch strategy of Windows Phone, Microsoft's new consumer focused mobile platform, and it's integration with Xbox.

Planned, negotiated and delivered media programs for a wide range of industry leaders across gaming, technology and the non-profit sector. Notable partners included World Vision, Alibaba and Sega.