My focus at Zero-Sum has been to harness the technological expertise of our Japanese parent and put together a bouquet of progressive and relevant products and solutions, customized with local relevance for the Indian sub-continent. Through partnerships with Government agencies, Telecom carriers, OEM’s and other content partners, I have enabled the launch of several products and services at Zero-Sum, while also incubating several new business streams for the company. During my tenure at Zero-Sum I have enabled the successful launch of several products and services with end-to-end responsibility of Market Study, Product Incubation and Development, Product launch, Product Marketing, Product Monetization, B2B partnerships, Sales and P&L responsibility and Operations.• Intelligent Transport Solutions (Launch of India’s first cloud based ITS Solution)• India’s first V2X (Vehicle to everything) priority passage service for emergency vehicles and priority passage system for buses• coMix on-the-go, Digital Comic App (Winner of mBillionth award for Best Entertainment App in 2013)• Lunacycle, Menstrual Care App (Winner of mBillionth award for Best App for Women in 2014)• Navigation App• Mobile Testing Services• Enabling online e-commerce sales of Japanese merchants on Indian e-commerce sites

At One97, I was a part of the core team that incubated and launched Paytm a PCI DSS and PA DSS certified payment platform that enables Merchants to accept secure payments from their customers on Mobile (IVRS, SMS, WAP, App) and Web using Credit Cards, Debit Cards, Internet Banking and Prepaid Cash Cards.

Instrumental in helping build a captive Business Research team within Cisco that would focus on region specific data including market drivers, economic growth, government regulations and new market opportunities. I led the team research team for India and South East Asia.

• Handle advance level customized research projects & consulting for HP Sales Teams at an HP Key Account Level. • Sales Enablement and Sales. (B2B Upselling)• Prepare competitive intelligence reports, customer insight reports, market intelligence reports & go to market strategies.• Providing regional Marketing Managers with comprehensive reports of competitor’s campaign, sales and go to market strategy to effectively counter the competition.• Analysis on alliances with key service Providers, Broadcasters, Cable operators, Satellite operators and Internet majors

• Marketing and Operational SPOC for Lifetree’s Value Added Services• Marketing of Lifetree’s Value Added Services• Product Development and Delivery support in line with the Sales Vision.• Devising Product Roadmaps• Performing Pre-Sales Research• Performing Industry/Company/technology analysis in lieu with competition and market trends• Key Account Management and Business Development from assigned accounts• SPOC for all Product related enhancements for assigned accounts including change requests • SPOC for all of Lifetree’s African telecom clients for VAS services