Bruno Maia Antunes Email and Phone Number

Responsible for structuring and driving BCG’s Carbon Reduction Program, a critical pillar of the firm’s Net-Zero strategy, in close partnership with Regions, Practice Areas, Global Functions and Special Business Units.Combating the climate crisis is a defining challenge of our time. At BCG, we recognize the urgency to reduce emissions and address the systemic threats to our environment. To maximize our impact, we concentrate our efforts in three domains: Partnering with clients to drive climate action, shaping the global agenda through thought leadership, and managing our own environmental impacts.

• Core member of the Consumer, PIPE, Marketing, Sales & Pricing and People & Organization Practice Areas, led business development targeted at major Consumer clients focused on Personalization, Advanced Analytics and Digital Organization• Led Zero Base Budget value sprint for Global Healthcare player focused on indirect spend, resulting in savings exceeding 10% of base grounded on enhanced governance & controls, stricter demand management, redundancies elimination, vendor consolidation and renegotiation of terms.• Advised on transformation setup for global direct selling player focused on a key market, including quick wins and strategic mid-term levers based on rapid assessment of market and business• Designed Transformation Office and Operations CoE, based on internal and external benchmarking, performance assessment and workshops with leadership, as part of new operating model for FoodCo• Led Hotel & Lodging Brand Organization benchmarking focused on key global players, clearly identifying organizational archetypes, resourcing level and alignment with distinct strategies

• Designed and implemented major turnaround for a multi-channel FMCG portfolio company, resulting in ~20% revenue increase and ~1,200 basis points EBITDA margin growth in a two-year span • Designed and structured strategic initiatives, KPIs, governance and org structure to achieve turnaround• Structured business intelligence and drove up clients and channels profitability through active revenue management: pricing tactics & execution, promotional discipline, product & service level adjustments• Structured and accelerated commercial funnel, developed new client verticals such as hotels, office and co-packing, and successfully launched e-commerce channel• Rationalized, restructured and relaunched multi-brand and products portfolio, based on clear definitions of target demand spaces, brands strategy and architecture• Led multi-brand marketing and trade marketing plans, including branding, communication, pricing & promotional activities, that resulted in higher exposure, awareness, trial and repurchase• Assessed, restructured and articulated portfolio company´s equity story, laying down levers and roadmap to increase asset´s liquidity and value, and led engagement with buy-side during exit process

• Reviewed strategy and operational plan for global Beverages player facing major market shift in Brazil, including granular performance & initiatives assessment, demand spaces & competitive analyses, best practices mapping (internal and external) and collaborative workshops with C-suite team• Led assessment of sourcing & operational vertical for global Food & Beverage player as part of a major transformation program, developing value levers, business case, roadmap and governance • Designed pricing strategy and plan for global FMCG player, resulting in market share gain and margin protection, based on holistic assessment of consumer, customer & competitor behavior, product & portfolio elasticity, pack-price architecture aligned with consumer occasions, trade investments & ROI• Developed operational risk & compliance strategy, framework and organization design for leading Financial Institution, including implementation roadmap and control cockpit

• Developed 3-year growth plan for specialty retail player based on the in-depth assessment of market potential, competitive setting and business economics at city level, resulting in 70% top line growth• Led large transformation program for major Airline in Brazil focused coordinated initiatives covering revenue management, digital, ancillaries, product, marketing and sales, resulting in share leadership• Designed 5-year strategic plan for children focused NGO by clearly defining where to play and how to win, based on comprehensive external and internal assessments and board’s aspirations• Developed channel growth plan for Small & Medium BU of Telco player based on the assessment of current and projected addressable market, competitive environment, company’s capabilities and offer• Designed and led Strategic Initiatives Office for major Telco player, including establishing governance, supporting & pressure testing initiatives design, and successfully tracking agreed-upon value capture• Led efficiency and effectiveness organization program for leading Healthcare provider, including organization structure design and cascading, key processes redesign based on value stream mapping and benchmarking, and active change management, resulting in 20% reduction of direct cost base• Built new value proposition (product, service, positioning) for tires player trucks BU based on total cost of ownership concept, market segmentation, competitive analysis, and designed sales force enablement• Led recruiting & inclusion expansion initiative in Brazil, successfully diversifying the talent pool through promotion, marketing and enablement efforts in six new hubs

• Developed market access strategy for multinational pharma company and identified the necessary structure and capabilities • Evaluated growth opportunities for one of Brazil’s largest conglomerates and conducted high level due diligence and valuation of potential M&A target.• Identified capability gaps and developed implementation roadmap for a leading global consumer goods player in light of its aggressive five year growth plan• Conducted market analysis for a BCG study focused on Brazil's emerging middle class• Identified segmentation opportunities for major Airline´s payments strategy and policy• Assessed performance and formulated strategic agenda for Economic Development agency • Assessed a new business vertical for one of the major players in the payments industry

MBA Full-time program

• Assessed business opportunity for newly developed document privacy solution

• Designed and led consumer insight process within the largest business unit (40% of revenue), supplying recommendations for innovation, product development and activation• Managed cross functional team in the strategic planning cycle to build industry analysis and economic scenario evaluation that led to decisions about market/segment entries• Analyzed market trends and developed ad-hoc studies on products, categories and consumer to support brand and category development, fostering market share gains in fragrances, gifts and baby care • Introduced competitive intelligence in the marketing planning process, tracking and anticipating main competitors’ moves and allowing for better placement of marketing mix actions• Conceived monthly market intelligence journal, reaching Natura’s top executives with tracking and analysis of competitors, product categories and markets

• Co-developed the unit for business and investment attraction and actively led prospection and business development, resulting in investments exceeding US$ 100 M for the State of Pernambuco• Designed and led business development for Pernambuco's clothing & apparel and wine economic clusters, through strategic planning, marketing and training initiatives to improve local enterprises

• Assessed business opportunities between Brazil and Italy and developed business plans for partners and clients of the company in the Food, and ICT industries

• Structured and led Foreign Trade, Logistics, Information Technology, Telco, Healthcare, Legal, Marketing committees, fostering knowledge and best practices exchange, and business development• Led advocacy focused on improving Pernambuco’s business environment and regulatory framework, and promoting Corporate Social & Environmental responsibility • Led business development efforts to increase membership and active involvement in the association