Brian Manzullo Email & Phone Number

Detroit, Michigan, United States

I oversee the day-to-day digital operations and strategy for Michigan's largest newspaper, ensuring it stays at the forefront of digital innovation, delivers high-quality journalism across all platforms and serves readers where they are. I manage a team of digital and assistant editors who oversee our website, newsletters, SEO, social media, podcasts and social videos, and work cross-functionally with all newsroom teams to drive audience growth, foster community engagement and convert paying subscribers. I run our daily and weekly news meetings, setting the agenda for our journalism online and facilitating a digital-first workflow. Our priority is to use data-driven insights and emerging technologies to create the kind of impactful digital experiences that keep Detroiters and Michiganders coming back. Affiliations- Table Stakes Alumni Advisory Board Member, 2023-24, American Press Institute- Online News Association, Member since 2012, 3x Panelist

Detroit, Michigan, United States

I covered Michigan craft beer, a billion-dollar industry for the state, as an occasional writer and columnist. I wrote on major news stories such as the Founders racial discrimination lawsuit in 2019, Bell's Brewery's sale in 2021, brewery openings and closings throughout metro Detroit, seasonal beer recommendations and more.

Greater Detroit Area

I built audience, revenue and market share for the Detroit Free Press, Detroit's largest news organization, by implementing a strategy for social, search, newsletters and other methods of product dissemination that extended the Free Press brand, connected audience to our journalism, and generated diverse and loyal readership. - I managed a team of digital editors with a range of audience development and off-platform expertise - including social media, SEO, newsletters, push notifications and community engagement - to connect readers with our core products and transform them from occasional users to paying subscribers. - I oversaw the Detroit Free Press' award-winning brand strategy on Facebook, X, Instagram, YouTube, TikTok, Reddit, LinkedIn and other social platforms, growing our overall audience on those platforms by 40%.- I built and analyzed reports on digital performance for various newsroom and USA TODAY Network teams.- I collaborated with marketing and content strategy teams across Michigan.com and the USA TODAY Network to better position our brand and journalism, online and in person.- I trained our newsroom staff on best practices and advised journalists on ethics around digital, social media and SEO. Honors:- 2022 Online Journalism Award runner-up for Social Media Engagement- 2021 John P. Murray Award for Audience Development- 2021 Best Of Gannett Award for Reaching Readers on Instagram- 2018 Gannett "On Point" Award for Unsung Hero

Detroit, Mi

Detroit, Mi

Worked primarily on the regional sports copy desk.

Oversaw the award-winning student newspaper's 10 editors and 100-plus reporters, photographers, designers and videographers. Rebuilt the website, cm-life.com, and launched a Web-first workflow in the newsroom. CM Life won its first ACP Newspaper Pacemaker Award since 2006 and its first-ever Online Pacemaker Finalist award.

Helped the Free Press sports staff cover two Michigan State college football games during the 2009 season.