With over 15 years of experience blending digital marketing expertise with cutting-edge technology, I have experience in driving commercial growth in both agency settings and in-house roles. As the current Chief Product Officer at ViaLuxury, I specialize in scaling up business through strategic implementation of automation, data, and AI, proving that technological innovation is key to staying ahead in today's dynamic market.Previously, I spent more than a decade at leading marketing agencies, where I focused on enhancing commercial outcomes for both individual clients and (being part of the management team) the agencies themselves.