- Responsible for managing and updating approximately 100 promotional and transactional journeys, and developing new customer experience journeys, using Automation Studio and Journey Builder- Leverage SQL activities for building targeted audience segments for ad-hoc and triggered messages, partnering with the data warehouse team to ensure accurate and timely data feeds- Create AMPscript-based solutions for displaying dynamic, personalized content within emails- Administer the Salesforce Marketing Cloud (SFMC) platform, supporting users across the organization

- Salesforce Marketing Cloud administration, managing 150 business units and support for over 170 users- Develop and optimize life-cycle email journeys using Journey Builder and Automation Studio, including birthday parties, membership on-boarding, membership upgrades, and park visitor re-engagement- Leverage data extensions and SQL Query activities to manage subscriber profiles, audience selection, suppression lists, and data hygiene- Build dynamic email templates for ad-hoc and journey-based messages, including AMPscript coding for personalized content- Create process documentation and training videos to educate park staff on using the Marketing Cloud platform

- Administer the Bronto ESP implementation for American Achievement Corporation, including the Balfour and ArtCarved business units. - Design automated campaign workflows and subscriber journeys.- Analyze subscriber data and build customer segments.- Measure, report, and analyze email KPI's, presenting results and recommendations weekly to the executive team.- Utilize email best practices to ensure CAN-SPAM compliance internally and with our sales partners.- Train new users and assist with application questions.- Import subscriber and order data; export records for subscriber and campaign analysis.- Facilitate email platform integration with front-end applications and back-end systems in coordination with the IT department. Act as the liaison between Bronto and the development teams.- Responsible for strategy, planning, and execution of the promotional email programs.

- Led a team of marketing specialists to plan, develop, and deploy outstanding email solutions that support our eCommerce and store operations.- Developed segmentation strategies for optimal campaign performance.- Initiated and expanded life-cycle campaigns across the entire customer journey.- Executed A/B testing to measure strategies and guide future campaign initiatives.- Partnered with merchant, website, and creative teams to improve cross-functional processes and campaign effectiveness.- Analyzed campaign performance and competitor behavior for continuous channel improvements.- Managed and developed vendor relationships that support and enhance the email marketing program.- Monitored sender reputation and email deliverability, leveraging ReturnPath Sender Score and other inbox placement tools.

- Managed ExactTarget (Saleforce Marketing Cloud) onboarding, configuration, and administration for client accounts.- Developed strategic recommendations and operational plans to improve the performance of our multi-channel clients' email marketing initiatives. - Provided clients with tactical recommendations on a variety of topics including inbox deliverability, data hygiene, list growth, data privacy, customer segmentation, and testing strategies.

- Worked with a cross-functional team to design, test, and implement a portfolio of transactional emails, welcome program, and daily deals campaign for Beget's launch in April 2011.- Coordinated the ExactTarget (Salesforce Marketing Cloud) implementation, configured the campaign elements, and managed the relationship with the ESP.- Developed email strategies for promotion and transaction campaigns.- Prepared and executed daily emails & ad-hoc campaigns.- Analyzed email campaign performance, provided campaign KPI reports, made recommendations for ongoing improvements.- Monitored email deliverability and coordinated resolution of delivery issues with our ESP.

- Educated business users on delivery best practices and emerging trends. - Trained new users on the StrongMail tool. - Managed authentication and white-listing requests.- Assisted business groups with mailing execution and template enhancements as needed.- Resolved email deliverability issues and gave business users delivery performance feedback.

Front to end consumer email campaign management. Develop promotional email campaigns, including message and segmentation strategies. Template troubleshooting and coding. Campaign reporting and analysis. Project management for new and ongoing initiatives.

Developed direct mail & email acquisition and promotional campaigns, working with our creative and production teams from concept through execution.Managed service marketing initiatives, including gift cards, service plans, and loyalty partnerships.Selected and directed call center and fulfillment service providers for national DRTV campaign.Key accomplishments: Introduced and lead consumer email marketing program, driving its evolution and strategic developmentBuilt the opt-in email subscriber database from 250,000 customers to over 1,000,000 subscribers in nine months

Developed effective and profitable direct mail and email programs for multiple brands. Directed creation of sales/marketing materials. Managed national print and online media buying. Wrote and edited promotional copy for direct mail, brochures, advertisements, and other material. Initiated and maintained mail service and list broker vendor relationships.