I work with an amazing group of exceptionally talented, principled, and intelligent industry professionals, operators, and strategists who make up the very best SaaS executive consultation company in the world. Working with industry-leading clients such as Google, Avaya, Cisco, Salesforce, and ZenDesk, just to name a few, Blue Rocket ensures each company maximizes sustainable profitability through the optimization of price-setting, price getting, and product transformation.More to the point, Blue Rocket has the skills, experience, and expertise to help businesses make more money - a LOT more money. As the "Brand Master", I make sure Blue Rocket (And their wholly-owned subsidiary, Gemini, LLC) looks as good from the outside as their professionalism and results prove them to be on the inside.

• Branding and Business ID Development• Creative Direction & Graphic Design• Product Ideation & Development• Project/Product Management• International Product Sourcing• International Logistics Management• Key Account/Vendor/Supplier Management • Creative & Journalistic Writing• Professional Copywriting & Editing• Artistic & Entrepreneurial Personality• Directed all facets of product ideation, design, development, production, marketing research, market strategy, promotion and distribution of several retail product lines including inspirational art, precious metal collectibles, home décor and statuary to a varied clientele of over 250 wholesale and retail clients. • Developed and currently maintain business relations with production facilities in China, Hong Kong, South Korea, Taiwan, India and South America.• Initiated and developed relationships with Time/Warner, Inc, Harley-Davidson, Warner Bros. Studios, LDS Philanthropies, Steven Spielberg Productions and Play-Tone (Tom Hanks) Productions.• Responsible for achieving and maintaining “Preferred Supplier/Designer” status with The Veterans of Foreign Wars, The American Legion and American Red Cross organizations.• Developed, designed and implemented complete overhaul of client rebranding efforts including creation of new style/design sheets, logos, taglines, secondary marks, web presence and mission statement for several clients across various markets.• Developed an international production and distribution network handling product with a retail value in excess of $4 Million over initial 30 months.• Conceived, developed and executed multi-faceted internal and external marketing campaigns that included effective use of radio, TV, online, social media, and print collateral, mediums and outlets.

I was part of the team assembled to rework and repackage TIFIE (Teaching Individuals and Families Independence through Enterprise) from the ground up including new logos, business marks, tag line, website, promotional material, mission establishment and general market positioning as well as overseeing and managing initial public relations efforts, etc.In my work with this tremendous organization, I was privileged to travel overseas to West Africa (DRC) and experience, first hand, the principles of real change TIFIE espouses as they literally TAUGHT people "how to fish". Rather than just traveling the more traditional charitable road of giving handouts to those less fortunate in terms of living conditions and life's amenities, TIFIE taught principles of self-reliance, self-confidence and personal growth in a business setting in the effort to provide a way for people live on their own terms.Truly a hybrid of charity work and free-market capitalism that CHANGES lives, TIFIE's focus is best explained by their mission statement:"The heart of TIFIE Humanitarian beats for children and families, the building blocks of a community. TIFIE focuses on projects that give individuals and families opportunity for a better life, impacting the community at large."My time at TIFIE was enlightening, to say the least, and I will always remember and greatly value the lessons I learned in being associated with this company and those involved.

Short-Term Professional Consulting PositionLead team responsible for several marketing and branding projects including update of primary and secondary logos and website, creating content for company promotional material, design and creation of trade show displays, creation, design and production of advertising and marketing collateral, etc. In charge of creating the "new face" for the 23-year old company that was well-received by company owner, employees, clients and industry trend-setters.Developed and assisted in the implementation of five-pronged plan to boost company recognition and market awareness of NFFS.Developed internal branding campaign designed to boost internal communication and brand awareness.Developed internal signage plan designed to improve public image and corporate perception.

Aided clients in promoting and achieving their business/organization goals through a combination of production development, print media, radio, television and/or internet marketing.Various efforts brought me into contact with a wide variety of well-known clients including:- Tom Hanks - Steven Spielberg- Walt Disney Studios- Warner Bros. Studios- The American Red Cross- The American Legion Veterans Organization- Gov't of Guatemala, Argentina and Italy- Harvard, Brown, Yale, Columbia, Dartmouth, Oregon State University, University of Oregon, University of Illinois, University of Texas, Brigham Young University and the University of UtahI was directly involved and oversaw the promotional plans and teams responsible for product development efforts resulting in multi-million dollar sales totals.

Hired as sales associate in June of 1993.Achieved Top-Producer status within one month of employment.Averaged over $800/hr + in sales for eight consecutive pay periods (Company average at the time: $78/hr) topping $1200/sales per hour on several occasions.Developed sales techniques employed by other associates to increase overall department productivity.Assisted in the creation of training methods and procedures.Transitioned to outside sales team in 1994.