• Built and activated a four-year strategic plan to triple revenue by 2021 focusing on operational improvements and marketing disruption, actions resulted in +41% top-line revenue growth (18.6% CAGR) from 7/31/17 – 7/31/19.• Spearheaded finance department overhaul which resulted in 4.6% increase in Gross Margins. • Engineered successful brand repositioning/packaging, with the implementation of a complete brand guideline (brand book) which steered a key vertical of the strategic plan.

• Launched marketing & cultural shift plan reflecting +22% YoY revenue growth. • Pivoted business from research-based to health care practitioner and consumer-focused driving growth in a segment that did not exist. • Led strategy focused re-branding plan through multiple verticals: packaging, PR, content (video, print, still) & social.

• Strategy/Commercial lead for: Lipton Iced Tea, Gatorade, Pure Leaf Iced Tea, V Water, SOBE Pure Rush & Caleb's Kola.• Created and launched a ground up turnaround plan focused on: Gatorade, V Water & SOBE Pure Rush.• Launched Pure Leaf Iced Tea in the UK, utilized an effective physical and mental availability activation strategy.

• Market manager for 21 countries across the European, Middle Eastern and African territories. • Grew compound annual growth rate (CAGR) by 52% through successful execution of five-year business development strategy across EMEA.

• Market manager for 14 countries across Europe.• Responsible for managing and seeding FIJI Water in the premium bottled water category in UK/EU retail and on-premise sectors.

• Launched UK energy shot (Quick Energy) in UK. • Realized £1+ million in Gross Revenue in under 12 months.