• Manage and organize web analytic strategies using alignment, collection, tagging, reporting and analysis using Google Analytics.• Collaborated with cross-functional teams to map data elements from Universal Analytics to GA4, ensuring accurate and seamless data migration. Utilized Google Tag Manager to efficiently deploy and manage GA4 tags.• Tested quality assurance procedures to validate GA4 implementation, performing thorough checks on event tracking, conversion tracking, and enhanced ecommerce features. Resolved technical issues promptly to ensure accurate data collection.• Focus on digital tagging with Google Tag Manager with data capturing for tracking codes, eCommerce and event tracking.• Develop tracking/tagging strategies through Google Tag Manager focused on optimizing business objectives.• Create reports using metrics, calculated metrics, segments and dashboards via GA.• Manage and identify KPIs and KBRs for 5 different online properties defining success and failure metrics. • Implement Google Analytics variables focused on reporting objectives.

Conduct thesis research and analysis for 2-Dimensional Mathematical Modeling of Quantum Wires to execute research project goals and objectives. Utilize mathematical formulas to curate data and calculate stress and strain of Quantum Wires on a substrate.

Extracted, transformed, reported, and visualized data from the global pandemic (COVID-19) to find mathematical patterns and ways to predict how the virus behaved in GA and the USA. Derived functions that were used in coding programs such as SPSS and R.

• Utilize Google Analytics to track measurement of online data and customer behavior.• Implemented GA4 tracking codes and configuring event tracking for websites and mobile applications.• Developed comprehensive documentation and guidelines for ongoing GA4 usage and optimization.• Consistently interpret data by "telling a story" using 12+ strategic KPI's focused on stakeholder business objectives.• Placement of 100+ Pixels using JavaScript with implementation through Google Tag Manager• Create automated reports using Google Analytics to improve executive confidence increasing web analytics budget by 25%• Daily KPI Reports in Google Analytics to stakeholders saved $10K monthly by removing non-performing paid search campaigns.

Configured and updated the authorization status tracking to gain practical experience in a hands-on environment. Participated in creating spreadsheet using statistics to capture existing co-packer suppliers and expand to the CCR and other bottling companies. Revised Problem Solving and Building Capability Database, maintaining reporting systems to drive organizational effectiveness. Assisted in Rexam can supplier audit in Bishopville, SC.