Belinda Mccubbin Email & Phone Number

Australia

Quotum – Professional Services Consulting offers marketing, professional writing, management and IT consulting to businesses of all sizes and structures. Belinda specialises in marketing and business management, having 20 years’ experience across a range of industries and disciplines. She is passionate about process efficiency, effective communication, strategic brand management and best practice customer experience. With experience in strategy development and implementation, Belinda… Show more Quotum – Professional Services Consulting offers marketing, professional writing, management and IT consulting to businesses of all sizes and structures. Belinda specialises in marketing and business management, having 20 years’ experience across a range of industries and disciplines. She is passionate about process efficiency, effective communication, strategic brand management and best practice customer experience. With experience in strategy development and implementation, Belinda has the ability to identify opportunities and articulate them into practical action plans to realise achievable commercial outcomes.Quotum has experience working across industry - education, health, entertainment and aviation. Most recently, Belinda has been partnering with businesses from the manufacturing sector on business and marketing strategy, State Government on economic development and communication strategies for educational institutes. Her priority is to understand client's problems and find solutions. Show less

As Head of Marketing for SAE Creative Media Institute, I managed the national marketing function for the Institute, overseeing lead generation and its global brand in the Australian market across six campuses. This required cross functional leadership between finance, sales, and other departments; ensuring the SAE brand was not just who WE say we were, but that the brand reflected the reality of our customer experience. Responsible for brand research, strategy and commercial outcomes (marketing… Show more As Head of Marketing for SAE Creative Media Institute, I managed the national marketing function for the Institute, overseeing lead generation and its global brand in the Australian market across six campuses. This required cross functional leadership between finance, sales, and other departments; ensuring the SAE brand was not just who WE say we were, but that the brand reflected the reality of our customer experience. Responsible for brand research, strategy and commercial outcomes (marketing leads for student acquisition), in this role I was able to use my exceptional communications and stakeholder relations skills, with the ability to confidently negotiate and influence to achieve business success.Being the second time working with SAE, I returned with a vision of what I wanted to achieve. In my two years in the role I enjoyed flexing my creative muscle, successfully leading the Institute's brand evolution and sharpening my leadership and strategic problem solving abilities throughout the challenges of the pandemic. None of this would have been possible without exceptional stakeholder, agency and project management skills, underpinned with vision, strategy and the ability to inspire individuals to join the journey. Show less

Murphy Petrol Group (MPG) manages several businesses within the entertainment industry, including: Petrol Records, Murphy Media Academy, Murphy Theatrical Presents and Surfing Cowboys Music. As Marketing Manager I was brought into the Group to manage marketing, media and community engagement. I also specifically project managed the execution of a milestone brand project for Aussie rock legends, INXS and the production and launch of their milestone album, Mystify. Further to this, I… Show more Murphy Petrol Group (MPG) manages several businesses within the entertainment industry, including: Petrol Records, Murphy Media Academy, Murphy Theatrical Presents and Surfing Cowboys Music. As Marketing Manager I was brought into the Group to manage marketing, media and community engagement. I also specifically project managed the execution of a milestone brand project for Aussie rock legends, INXS and the production and launch of their milestone album, Mystify. Further to this, I managed PR, bookings and brand development for upcoming country artists, The Buckleys. This role involved all elements of the marketing discipline; development of marketing materials (cover art, collateral, merchandise, website), community engagement (social media, PR, media management and events) and project management. Show less

Nsw, Australia

As the Associate Head of Marketing I was responsible for overseeing SAE Creative Media Institute’s marketing team, direction and activities including the strategic and operational management of planning, implementation and review of all marketing operations with a primary goal of lead generation.Key Responsibilities• Marketing and Business strategy and planning.• Brand consistency through all points of engagement.• Effective leadership of the national marketing team… Show more As the Associate Head of Marketing I was responsible for overseeing SAE Creative Media Institute’s marketing team, direction and activities including the strategic and operational management of planning, implementation and review of all marketing operations with a primary goal of lead generation.Key Responsibilities• Marketing and Business strategy and planning.• Brand consistency through all points of engagement.• Effective leadership of the national marketing team, function and service to deliver high quality outcomes to and on behalf of the organisation.• Deliver research, reporting and analytics that provide market and customer knowledge to the business. Show less

Nsw

imageseven is an integrated marketing communications firm specialising in education and business-to-business. As Account Director (promoted from Senior Account Manager) I was responsible for the oversight of education clients based in NSW and QLD; specifically acting as Director of Marketing for two key independent colleges in Sydney.Key responsibilities include:> working with clients on strategy> brand development > comms planning> consultation on… Show more imageseven is an integrated marketing communications firm specialising in education and business-to-business. As Account Director (promoted from Senior Account Manager) I was responsible for the oversight of education clients based in NSW and QLD; specifically acting as Director of Marketing for two key independent colleges in Sydney.Key responsibilities include:> working with clients on strategy> brand development > comms planning> consultation on resourcing marketing needs> managing staff in multiple locations> acting as an escalation point > mentoring staff and clients> managing staff reviews, performance and professional development Show less

Canberra, Australia

The Australian Institute of Architects is a national body consisting of almost 10,000 members across Australia and overseas. The Institute was formed in 1930 to unite architects in the advancement of Australian architecture. The corporate partner community is an elite and central group of national event and program sponsors. The benefits and strong level of engagement Corporate Partners receive is of the highest standard as the Institute looks beyond traditional marketing and communication… Show more The Australian Institute of Architects is a national body consisting of almost 10,000 members across Australia and overseas. The Institute was formed in 1930 to unite architects in the advancement of Australian architecture. The corporate partner community is an elite and central group of national event and program sponsors. The benefits and strong level of engagement Corporate Partners receive is of the highest standard as the Institute looks beyond traditional marketing and communication methods and is committed to best practice sponsorship.Partnerships managed:• Corporate Partners: BlueScope Steel, Dulux, Lockwood, Autodesk, Virgin Atlantic Airways, Kingspan and Architectural Window Systems.• Multi-Program Sponsors: Viridian Glass and Knauf Plasterboard.Staff managed:• Sponsorship and events coordinator• Marketing coordinatorKey Responsibilities:• Build and maintain strong relationships with sponsors.• Develop, implement and evaluate creative leveraging campaigns and events for sponsors.• Create tailored sponsorship proposals and negotiate contract terms.• Work closely with State and National Business Unit Managers to deliver sponsor benefits.• Work as an integral team member to manage and deliver events and marketing campaigns.• Develop communications that support corporate partner sponsored activities. • Research, evaluate and compile campaign activity and yearly reports.• Budget management • Grow the Corporate Partner portfolio in financial terms and program versatility. • Recruitment of new Multi-Program Sponsors. Show less

Sydney, Australia

• Management of Marketing Assistant. • Management of 58 franchisee marketing plans and performance reviews.• Communicate and implement marketing and media strategy to franchisees and tailor state and local area marketing initiatives to support. • Drive and assist franchisees to develop individual marketing plans. • Develop and facilitate forums, meetings or workshops to explore marketing opportunities.• Provide coaching to franchisees in the use and effectiveness of… Show more • Management of Marketing Assistant. • Management of 58 franchisee marketing plans and performance reviews.• Communicate and implement marketing and media strategy to franchisees and tailor state and local area marketing initiatives to support. • Drive and assist franchisees to develop individual marketing plans. • Develop and facilitate forums, meetings or workshops to explore marketing opportunities.• Provide coaching to franchisees in the use and effectiveness of marketing support tools.• Identify and facilitate cost effective opportunities for group buying activities. • Resolve cross territory marketing issues amongst franchisees.• Inspect commercial offices and shop fronts annually, ensuring Commercial Premise Operating Standards compliance and that exceptions are approved and documented. Show less

Sydney, Australia

Master Of Business Administration (Mba), Marketing, Management, General

Bachelor Of Management, Marketing