Ben Mccullough Email & Phone Number

At McCrea Marketing Group, our mission is to help professional speakers amplify their message and grow their business through clear, compelling messaging and beautifully designed websites. We’ve had the privilege of working with a wide range of talented speakers, including many Certified Speaking Professionals (CSPs) and several Hall of Fame speakers, helping them elevate their brands and expand their reach.Ben McCullough, the founder, brings a deep understanding of the speaking industry—having grown up surrounded by speakers in his own family. As a former Certified StoryBrand Guide trained under Donald Miller, Ben uses proven frameworks to craft messaging and digital strategies that resonate with audiences and booking professionals alike.At McCrea Marketing Group we deliver more than websites and copy; we create tools that help speakers grow their impact and command the attention they deserve.As a StoryBrand trained marketing professional, I help you apply the proven principles of Donald Miller's StoryBrand to your website and marketing materials, so you can be confident that your messaging is working to ignite the growth of your business.Whether you are looking to revamp your website, clarify your messaging, build a sales funnel, or create your next online course, stop wasting time and money on solutions that aren't working. And, allow us to help you cut through the clutter to provide a clear and actionable roadmap to maximize your digital marketing investment.

Bellaire, Texas, Us

KEY RESPONSIBILITIESHired, mentored, developed, and led global implementation teams. Worked collaboratively with executives to define and execute strategic initiatives, objectives, and corporate vision. Nurtured relationships and ensured customer success. Actively pursued strategic opportunities through sales, marketing, networking, and partnership development. Designed, architected, and developed enterprise software solutions utilizing Microsoft technologies including ASP.NET, C#, and SQL Server.HIGHLIGHTS & ACHIEVEMENTS• Actualized and executed strategic sales and marketing vision, built long-term value by cultivating crucial partnerships with vendors and external organizations, and shepherded transition into new market segment.• Built, mentored, and led global software development and implementation teams.• Drove successful end-to-end project delivery ensuring ongoing customer success.• Championed effort to architect, build, and productize a .NET based implementation framework, CoreWorks, to facilitate rapid delivery of custom, high-impact business and systems integration solutions resulting in shortened delivery cycles, increased quality and stability, standardized and streamlined on-going support, and increased gross margin.• Known for delivering custom tailored, enterprise class software solutions that enable organizations to integrate their data, processes, and reporting solutions while adding the highest level of value to their business.

Lahore, Pk

KEY RESPONSIBILITIESDirected, managed and lead global software development and implementation services division. Collaborated with executive team to define and achieve strategic initiatives, objectives, and corporate vision. Negotiated contracts with customers and vendors. Executed project management activities, coordinated with business stakeholders, and provided hands on account management and support to ensure customer success. Architected and developed enterprise software solutions utilizing Microsoft technologies including ASP.NET, C#, and SQL Server.HIGHLIGHTS & ACHIEVEMENTS• Built, mentored, and led implementation teams, developed and promoted service offerings, championed customer success, and achieved organizational goals resulting in consistent annual revenue growth.• Collaborated with executive team to define strategic initiatives and technology objectives and ensure alignment with overarching corporate vision.• Developed proven track record of delivering on commitments by managing over 50 software implementation projects to successful completion over 11 year period leading to increased productivity, process efficiency, and overall cost savings for customers including Weatherford International, Kaiser Permanente, and Stewart Title.• Managed sales team and directed marketing activities resulting in increased Technology Division sales revenue.

Lahore, Pk

• Pioneered offshore technology outsourcing through creation of remote solution delivery center in Lahore, Pakistan to provide scalable source of skilled implementation teams resulting in reduced overhead and increased profit margins without negatively impacting delivery quality or timelines.• Piloted the transformation from a traditional waterfall based SDLC to an agile lifecycle resulting in a consistent delivery methodology that encourages strong team communication and process transparency.• Managed resources by clarifying priorities, establishing schedules, assigning resources to tasks and projects, and ensuring projects are completed on schedule and within budget.• Identified project risks, dependencies, and potential roadblocks. Facilitated the problem solving process by collecting and analyzing information, conducting gap and impact analysis and proposing solutions to the appropriate stakeholders.

• Performed project management activities for numerous enterprise application development efforts under an agile software development methodology.• Actively worked with business stakeholders to clearly define business strategy, scope, and process to achieve business objectives.• Formally documented test plans, test cases, and traceability matrices to ensure all business requirements were properly implemented.• Oversaw and directed requirements gathering, design, documentation, and quality assurance process for software development projects.• Managed changes via change control process to ensure stakeholders awareness of impact to cost and scope of projects. Provided alternative solutions to mitigate negative impact.

• Responsible for defining and implementing test strategy for white-box testing web based application.• Lead all technical testing efforts and initiatives for organization.• Developed comprehensive test cases for complete scope validation based on project specification documentation and ensured requirements traceability. • Performed functional, destructive black box testing, as well as systematic exploratory testing during Development and Alpha phases of multiple projects.• Designed and developed suite of automated, data-driven test scripts using Astra Quick Test used to regression test web application framework.• Designed and Developed Inquiry Tracking System software, a distributed classic ASP and Visual Basic 6 client application.

• Implemented testing process improvements, which included repeatable and systematic approach, documented test cases, and isolated test environment.• Built initial test environments, created repeatable test cases, completed initial system testing and managed full regression cycles.• System testing including functional, business scenario, database integrity, installation, network configuration, web and performance testing.

• Analyzed and reviewed functional, technical, and user interface specifications during design phase of all assigned projects.• Developed comprehensive test cases for verification and validation testing based on project specifications.• Performed unit testing of product functionality during construction phase of multiple projects.• Performed functional, destructive black box testing during Alpha phase of multiple projects.• Performed peer reviews of test cases and test documentation written by fellow analysts.• Responsible for designing and implementing keyword-driven, automated testware developed with Mercury Interactive’s WinRunner test tool.• Wrote documentation and performed all end user training for automated testware that outlined how to create reusable automated test procedures with the framework.

Bachelor’S Degree, Psychology

Education record