With over 14 years of experience as a Senior Publicist, I have successfully managed my own business, executing 300+ promotional campaigns and building key industry relationships. I excel in orchestrating complex media relations, developing impactful PR strategies, and leveraging social media and email marketing (including evaluation) to effectively promote content and engage audiences, connecting artists with their fans through a comprehensive understanding of the media landscape.I recently returned to the UK and am ready to re-enter the music industry, where I've dedicated the past 18 years of my career in Australia. Disciplined, motivated, and professional, my dedication to excellence is evident in the projects and partnerships I handled. Artists represented: The War On Drugs, Lush, Spoon, Alvvays, Mogwai, Cat Power, Sleaford Mods, Best Coast, Four Tet, Hinds, Sylvan Esso, Caribou, Battles, Alice Glass, Ibeyi, Dinosaur Jr, Joanna Newsom, Goat, L7, Primal Scream, Belly, Sleeper, Gaz Coombes (Supergrass), Flea, The Twilight Sad, Joan Jett, Robert Cray, Waxahatchee, Stereolab, Iron & Wine, Sacred Paws, Wye Oak, Twin Peaks, Mini Mansions, Chairlift, The Fall, The Jesus & Mary Chain, Ride, Bleached, Bon Iver, Built To Spill, Low, Public Service Broadcasting, Swervedriver, Eagulls, Allah-Las, J Mascis, Eleanor Friedberger, Spiritualized, Heather Small, Sebadoh, The Cribs, Destroyer, Neko Case, Violent Femmes, Television, Wire, Travis, Hiss Golden Messenger, Mirel Wagner, Autechre, Bass Drum Of Death, Dot Hacker, Brian Jonestown Massacre, The Lemonheads, JSBX, The Bronx, mclusky*, Bill Callahan, Billy Bragg, Corin Tucker, Xylouris White, Radical Face, Future of the Left, Gruff Rhys and many more.Label Rosters represented: Rock Action (UK), Merge Records & Blackheart Records (US) releases in Australia.Instagram: http://www.instagram.com/bmcd_mcd/X: http://x.com/bmcd_mcdSpotify: https://open.spotify.com/user/1231143329
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Senior PublicistRish Publicity Aug 2008 - Nov 2022Melbourne, Victoria, AustraliaI was responsible for the growth, stability, direction and daily operation of the business; providing Publicity and Radio Promotion services for domestic and international artists in the Australian territory. Worked closely with artist management, booking agents, tour promoters, major and independent record labels, and distributors and managed important media relationships at radio, television, print press and online publications.
Brian Mcdonald Education Details
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Certificate 5 -
The School Of Music BusinessCertificate -
Diploma
Frequently Asked Questions about Brian Mcdonald
What is Brian Mcdonald's role at the current company?
Brian Mcdonald's current role is Former Senior Publicist | Publicity, Media Relations, Radio Promotion.
What schools did Brian Mcdonald attend?
Brian Mcdonald attended West College Scotland, The School Of Music Business, North East Scotland College.
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Brian McDonald
London3googlemail.com, petersandpeters.com, petersandpeters.com1 +44 20 XXXXXXXXX
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1gcu.ac.uk
1 +447809XXXXXX
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1ggf.org.uk
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