In 2024 I launched a fractional executive practice and consultancy serving emerging hospitality and CPG brands. Threshold’s mission is to empower food and beverage entrepreneurs to break through barriers and unlock their full potential by optimizing operations, providing deep insights into financials and processes, and building frameworks for sustainable growth.SELECT IMPACTS:▪ Grillbird: Performed full operational review and audit for fledgling fast-casual concept in Seattle toprepare for multi-unit expansion. Areas of focus included P&L analysis, recipe and portioning optimization, restaurant management software setup, and inventory and ordering process development. ▪ Rebellyous Foods: Led operations functions and strategy as interim VP of Operations for venture-backed foodtech startup, including direct oversight and management of food safety, quality assurance, supply chain and logistics, production, technology R&D, and product development. Onboarded with new contract manufacturer, developed new food safety plan for novel technology, and led deployment and commercialization team for innovative production system during key growth period.

As the leader of all day-to-day operations for a renowned plant-based and gluten-free ice cream brand, I spearheaded growth initiatives and drove success across multiple sales channels, including scoop shops, wholesale CPG, and e-commerce. I owned key relationships with grocery distributors and buyers, brokers, contract manufacturers, and third-party logistics (3PL) providers. I mentored and supervised a cross-functional management team, prioritizing training and development, SMART goals, and employee engagement to drive a positive culture. Additionally, I provided oversight of all front-office functions, including human resources, payroll and benefits administration, financial analysis and planning, HQ operations, sustainability initiatives, workplace safety and risk management, and adherence to food safety protocols.SELECT IMPACTS:▪ Upleveled local wholesale program to a west-coast natural grocery portfolio that included placements in Erewhon, Whole Foods, and New Seasons/New Leaf.▪ Launched Frankie & Jo’s first out-of-state scoop shop and spearheaded transition to new headquarters and production facility.▪ Reduced prime cost by 5 points during tenure in spite of rising labor costs and inflationary pressures. This savings was driven by discovery of production efficiencies, supply chain optimization strategies, and optimizing unit size.▪ Led go-to-market operational strategy for an innovative soft-serve/sundae-shop concept, a monthly Pint Club subscription program, and frozen novelty product line.▪ Secured and/or maintained Certified B Corporation status and Non-GMO Project certification.

In this role I oversaw operations for Microsoft co-founder Paul Allen’s arts and entertainment ventures, including Seattle Cinerama, Seattle Art Fair, and Upstream Music Fest + Summit. I also collaborated with affiliated cultural attractions such as the Museum of Pop Culture, Living Computers Museum + Labs, and the Flying Heritage & Combat Armor Museum to develop and implement shared best practices.SELECT IMPACTS:▪ Revitalized operations at Seattle Cinerama and returned the theater to profitability by introducing revamped menu offerings, curating niche programming, and enhancing guest service standards. Annual revenue increased 20% during my tenure.▪ Coordinated staffing, security and public safety for Upstream Music Fest and Seattle Art Fair, working closely with City of Seattle officials and Seattle Seahawks/Lumen Field leadership to deliver seamless and efficient event operations.▪ Served as designated change management practitioner for A+E division and was appointed to Vulcan’s Exemplary Leaders cohort.

As Aramark’s key leader at Seattle Convention Center, I led a team of 16 managers and 300+ associates to deliver premium catering and quick-service retail experiences across the center’s sprawling downtown campus. With a focus on local and sustainable products, exceptional presentation, and outstanding guest service, I drove annual gross revenues exceeding $20 million and was responsible for P&L analysis and reporting to the Center's executive team and Board of Directors.SELECT IMPACTS:▪ Conceptualized and implemented new quick-service retail foods program including equipmentprocurement, enhanced menu concepts, and updated pricing strategies.▪ Led planning efforts for equipment selection and kitchen layouts for SCC’s Summit addition.▪ Successfully navigated a collective bargaining agreement renewal process with the foodservice union, advising executive leadership on amendment impacts and detailed cost analysis of proposed pay scales and benefit offerings.

After the acquisition of the Showbox concert venues by global hospitality company AEG, I became the company’s youngest venue GM in its U.S. network. My role later expanded to include major outdoor festivals and concert events. SELECT IMPACTS:▪ Led AEG’s re-launch of a summer concert series at King County’s Marymoor Park, transforming the 5000-capacity outdoor amphitheater for the modern age with exclusive VIP access programs, popular mobile food vending partnerships, and enhanced amenities and ambience.▪ Served as Festival Director for Bumbershoot, a multidisciplinary music and arts festival drawing more than 80,000 attendees over 3 days at a former site for the Seattle World’s Fair. Led collaboration efforts with non-profit partner One Reel, Seattle Center and its resident organizations, and multiple public-sector entities. Newly designed festival exceeded organizational goals in its first year, successfully maintained its essential character, and served as AEG’s largest project in the region.▪ Generated multiple years of record profitability for The Showbox and Showbox SoDo venues. Continuous improvement in market share, revenue growth, and overhead reductions resulted in net income increase of 21% during role tenure compared to prior 4 years.

In my first full-time hospitality role, I served as a jack of all trades for the famed concert venue and historic ballroom. Areas of focus included box office management, talent buying, F&B operations, private and corporate event rentals, and much more. I eventually settled into a full-time marketing role, creating and executing marketing and promotional plans for 300+ events annually as well as brand management, social media management, and sponsorship fulfillment. SELECT IMPACTS:▪ Created and implemented the first-of-its-kind Showbox VIP Club program, which generated a significant annual revenue increase across both venues with a subsequent 10% annual growth during role tenure.▪ Initiated Showbox Presents brand presence on major social media networks and fostered one of AEG’s largest venue-based networks for fan engagement.▪ Worked closely with high-profile clients including Obama For America, Microsoft, Amazon, RealNetworks, Anheuser-Busch, and many others to deliver successful special events and sponsor/VIP experiences.