Brian Mcfadin Email & Phone Number

Seattle, WA

• In 2024 I launched a fractional executive practice and consultancy serving emerging hospitality and CPG brands. Threshold’s mission is to empower food and beverage entrepreneurs to break through barriers and unlock.
• Grillbird: Performed full operational review and audit for fledgling fast-casual concept in Seattle toprepare for multi-unit expansion. Areas of focus included P&L analysis, recipe and portioning optimization.
• Rebellyous Foods: Led operations functions and strategy as interim VP of Operations for venture-backed foodtech startup, including direct oversight and management of food safety, quality assurance, supply chain and.

Seattle, Washington, US

• As the leader of all day-to-day operations for a renowned plant-based and gluten-free ice cream brand, I spearheaded growth initiatives and drove success across multiple sales channels, including scoop shops, wholesale.
• Upleveled local wholesale program to a west-coast natural grocery portfolio that included placements in Erewhon, Whole Foods, and New Seasons/New Leaf.
• Launched Frankie & Jo’s first out-of-state scoop shop and spearheaded transition to new headquarters and production facility.
• Reduced prime cost by 5 points during tenure in spite of rising labor costs and inflationary pressures. This savings was driven by discovery of production efficiencies, supply chain optimization strategies, and.
• Led go-to-market operational strategy for an innovative soft-serve/sundae-shop concept, a monthly Pint Club subscription program, and frozen novelty product line.
• Secured and/or maintained Certified B Corporation status and Non-GMO Project certification.

Seattle, WA, US

• In this role I oversaw operations for Microsoft co-founder Paul Allen’s arts and entertainment ventures, including Seattle Cinerama, Seattle Art Fair, and Upstream Music Fest + Summit. I also collaborated with.
• Revitalized operations at Seattle Cinerama and returned the theater to profitability by introducing revamped menu offerings, curating niche programming, and enhancing guest service standards. Annual revenue increased.
• Coordinated staffing, security and public safety for Upstream Music Fest and Seattle Art Fair, working closely with City of Seattle officials and Seattle Seahawks/Lumen Field leadership to deliver seamless and.
• Served as designated change management practitioner for A+E division and was appointed to Vulcan’s Exemplary Leaders cohort.

Philadelphia, Pennsylvania, US

• As Aramark’s key leader at Seattle Convention Center, I led a team of 16 managers and 300+ associates to deliver premium catering and quick-service retail experiences across the center’s sprawling downtown campus. With.
• Conceptualized and implemented new quick-service retail foods program including equipmentprocurement, enhanced menu concepts, and updated pricing strategies.
• Led planning efforts for equipment selection and kitchen layouts for SCC’s Summit addition.
• Successfully navigated a collective bargaining agreement renewal process with the foodservice union, advising executive leadership on amendment impacts and detailed cost analysis of proposed pay scales and benefit.

US

• After the acquisition of the Showbox concert venues by global hospitality company AEG, I became the company’s youngest venue GM in its U.S. network. My role later expanded to include major outdoor festivals and concert.
• Led AEG’s re-launch of a summer concert series at King County’s Marymoor Park, transforming the 5000-capacity outdoor amphitheater for the modern age with exclusive VIP access programs, popular mobile food vending.
• Served as Festival Director for Bumbershoot, a multidisciplinary music and arts festival drawing more than 80,000 attendees over 3 days at a former site for the Seattle World’s Fair. Led collaboration efforts with.
• Generated multiple years of record profitability for The Showbox and Showbox SoDo venues. Continuous improvement in market share, revenue growth, and overhead reductions resulted in net income increase of 21% during.

• In my first full-time hospitality role, I served as a jack of all trades for the famed concert venue and historic ballroom. Areas of focus included box office management, talent buying, F&B operations, private and.
• Created and implemented the first-of-its-kind Showbox VIP Club program, which generated a significant annual revenue increase across both venues with a subsequent 10% annual growth during role tenure.
• Initiated Showbox Presents brand presence on major social media networks and fostered one of AEG’s largest venue-based networks for fan engagement.
• Worked closely with high-profile clients including Obama For America, Microsoft, Amazon, RealNetworks, Anheuser-Busch, and many others to deliver successful special events and sponsor/VIP experiences.