At Highlander Media, we provide advisory and marketing services based on our extensive experience working with the world's leading brands and business publishers. This expertise underpins our approach to delivering compelling content and thought leadership activations that resonate with audiences and help our clients achieve their growth goals.

Commercial responsibilities for Forbes’ CXO Networks and content solutions business including Forbes Insights research, BrandVoice branded content solutions, CXO events, and lead generation solutions.

Responsible for P&L, sales and marketing strategy for Forbes’ boutique research and publishing division globally. Founded the Forbes Insights digital transformation advisory service. Spearheaded Forbes Insights’ integrated sales and product strategy, with a focus on new business and growing Forbes’ largest partnerships

Responsible for all commercial operations surrounding sponsored custom research and thought leadership content initiatives in North America, Europe, and Middle East. Developed and executed strategic initiatives designed to assist the world’s leading firms in engaging C-level executives on topics related to digital transformation, AI and customer experience trends.

Responsible for all commercial activities across North America including sales, sales team management, new business development and account management. Also responsible for development of product portfolio, research methodologies, and content strategy.

West Coast territory and key account management with a focus on new business development. Using a consultative sales approach, provides internal strategists and management teams at leading Fortune 500 companies and non-profits with economic & country focused research solutions including risk assessments, forecasting and economic modeling. In addition works with global marketing teams on custom thought leadership initiatives which include surveys, research briefs, speaking engagements and web 2.0 applications. After completing sales acts as project manager to ensure that deadlines are met and client’s expectations are exceeded.

Produced bilateral promotional business reports in Saudi Arabia, United Arab Emirates, Greece, Cyprus, Germany, France, Ireland, Norway, United Kingdom and Canada for The Japan Times and China Daily, which enabled top-level executives and government officials to communicate activities and develop partnerships. Coordinated with marketing and PR teams to create the best possible company advertorial features and ensured customer satisfaction. Conducted market analysis to determine the theme of the report and best sales approach. Managed teams of journalists and sales coordinators for maximum efficiency. Trained new employees in sales processes in order for them to grow within the organization.