Bailey Parker Email & Phone Number

Columbia, South Carolina Metropolitan Area

I started my baking business focusing on French macarons in January 2022 and took the dive full-time in January 2024. It's always been a dream of mine to own a bakery and I'm finally making it happen.Would you believe me if I told you I still use my PR & communications skills every day as I operate my small business? From social media content creation to marketing, I couldn't have asked for a better background to start my own business. The next venture is online French macaron baking classes to the 18k+ followers on TikTok I've gathered over the last year.

Columbia, South Carolina

• Spokesperson for the agency, answering media calls/questions, providing on-camera interviews and being the main point of contact for all agency related business. Handle crisis communications and maintain a positive public image. • Create, guide and monitor the entire agency’s communications plan and brand. Use data to drive decision-making in outreach initiatives. Develop and maintain relationships with business and state partners. • Report to and work directly with the Administrator and commission members on accountability measures, agency goals and future initiatives.• Supervise the public information division. Monitor and track team performance in areas such as outreach, social media analytics and advertising. Under my guidance, we more than doubled our outreach goals in presentations and social media performance in just two years.• Write, design, edit and publish all press releases, web content and publications. Publications printed and used in outreach plans for the entire state of South Carolina. Won a State Notable Document Award in 2021 for a publication on COVID-19 scams.• Provide in-person presentations and webinars on agency applicable topics including but not limited to ID theft/scams, credit reports/scores, financial literacy and social media smarts.• Conduct annual reviews of employees and provide disciplinary action as needed. Work to create a positive team culture and reward excellent work. Participate in hiring of staff members.

St. George Regional Hospital, St George, Utah

• Managed multiple C-suite level executive divisions and their communications/marketing needs. Responsible for managing the hospital’s largest retail client, the “LiVe Well Center.”• Write press releases, create web and social media content.• Help contribute and post to the hospital's Facebook, Twitter, YouTube, and Instagram pages, follow analytics and run advertising campaigns for clients and events.• Write articles and advertising for local newspapers and magazines. Record radio ads for special events and marketing plans.• Assist design and creation of collateral including but not limited to brochures, flyers and giveaways, for which I won five awards in two years.• Shoot and edit videos used for advertising and social media content.• Plan public events for the hospital including the annual Health Fair and the award-winning groundbreaking, "Up! Ascending to New Heights in Healthcare". Responsibilities include:o Create and hold meetings with stakeholders, executives, board members and participants.o Create in-depth event and marketing plans along with complete budgets.o Organize volunteers and assignments for team members and participants.

Greater Salt Lake City Area

• Head producer of “Sportspage.” Brought the show from #3 in the market to #1 after becoming the producer.• Schedule weekly event coverage and contact different media relations outlets daily.• Shoot, write and edit daily stories covering the Utah Jazz and three NCAA Division I athletic programs. • Report/anchor live before, after and during athletic events. Shoot live game coverage and conduct post-game interviews.• Produced multiple shows as needed, including the 5 p.m. and 9 p.m. newscasts.• Extensive experience editing with Final Cut and shooting on Sony XDCAM, Panasonic P2 shoulder mounts and JVC ProHD cameras. • Strong knowledge of lighting and video composition.I started as an assignment desk editor and associate producer, 2 months into the job I was shooting sports, and in 4 months later I was reporting at games. My ability to jump from APing to sports reporting so quickly shows my talent and passion for video production and storytelling.

Logan, Ut

Produced and edited highlight videos for USU Media Relations. Worked in women's volleyball, women's soccer, men/women's basketball, football, men/women's tennis, gymnastics, and softball.

Was the Sports Director and Producer for USU's on-campus, county-wide, and award-winning television program "ATV News".

Logan, Utah, United States

Worked in Utah State University's athletic department filming and producing live shows for football, volleyball, gymnastics, and men/women's basketball.Worked with ENG and smaller JVC equipment.

New Haven, Ct

Logged and edited video footage on Avid for MLB games for the 10/11 PM newscasts.

Bachelor Of Science (Bs), Communication, Journalism, And Related Programs

Activities and Societies: Student Alumni Association, A-Day Committee

Bachelor Of Science (Bs), English - Creative Writing

Ged

Activities and Societies: - President of Youth Services Action Group from 2006 to 2007 - In multiple musical theater productions from 2005.