Brian Mcnamara Email & Phone Number

Boston, Massachusetts, United States

Weston, Massachusetts, United States

Led the implementation of the Rare Disease Content Approval Team. Manage marketing operations for the launch of ZURZUVAE for postpartum depression. Chaired a weekly team meeting of senior medical, legal, regulatory, and marketing professionals, driving strategic decisions informed by marketing insights. Guided the PRC process between two companies and across multiple departments, standardizing procedures, fostering collaborative workflows, and maintaining medical accuracy and regulatory standards. Lead a high-performing team of operations professionals, ensuring ongoing project success. Conducted comprehensive training sessions to reinforce compliance and operational effectiveness. Developed and managed Key Performance Indicators (KPIs) to track and enhance operational efficiency and marketing outcomes.► Resolved content marketing issues and drastically reduced escalations to senior leadership by implementing a newly established Content Approval Team► Increased employee productivity and expanded calendaring forecasting capabilities by developing a comprehensive content planning approach, seamlessly integrated with MLR review processes, resulting in enhanced resource allocation and operational flexibility► Reduced operating expenses through a strategic shift from an agency of record to a production agency, leading to enhanced fiscal efficiency and improved resource utilization in marketing operations

Weston, Massachusetts, United States

Established the agency management function, generating support and collaboration from key organizational leaders. Developed and executed a biannual agency review process, conducting business reviews with approximately 20 agencies. Managed agency selection, onboarding, and ongoing training for new and existing agencies. Identified potential partners to help build organizational capabilities, enhancing the overall reach of the agency management function. Nurtured agency-client relationships and managed performance improvement plans for at-risk relationships. Identified areas within agency scopes of work where the organization could reduce costs.► Realized a 12-15% cost saving in agency fees by deploying a cutting-edge agency scoping and resource planning tool, which enabled the organization to set benchmarks and strengthen its negotiating position, leading to more cost-effective agency engagements► Reduced agency onboarding time through the strategic deployment of an online Learning Management System (LMS), which included the creation of targeted learning paths and certifications, curriculum design, and assessments, in a collaborative effort with functional leads in marketing operations and global learning, and omni-channel marketing► Enhanced the precision in assessing agency fit and performance by introducing a data-driven and standardized process for the selection of new vendors and the evaluation of existing partners► Streamlined content accessibility and enhanced brand consistency by centralizing agency branding efforts through the development and deployment of a comprehensive digital asset management solution in collaboration with operations teams► Presented with the Biogen Elements Award for Inclusivity in 2019

Weston, Massachusetts, United States

Oversaw all agency work, ensuring meticulous alignment with the brand strategy and defined scope. Led a high-performing team of agency professionals in the development and execution of both print and digital marketing collateral. Identified opportunities to expand internal agency capabilities, aligning these enhancements with the organization's marketing goals. Played a crucial role in supporting key customer interactions, including advisory boards, marketing research, and congresses, to foster strong client relationships and strategic engagement.► Reshaped the U.S. tactical planning process in collaboration with cross-functional teams, streamlining practical marketing initiatives and alleviating internal resource burdens for enhanced operational efficiency► Orchestrated the annual strategic planning for the Interferon business unit, expertly aligning to brand strategies and budget across various disciplines

Weston, Massachusetts, United States

Recruited to spearhead the creation and development of the internal agency, effectively educating internal clients, including marketing and market access teams, on the agency's value proposition and capabilities. Identified opportunities for insourcing and managed all project documentation andcommunications, ensuring alignment with brand strategy and marketing goals. Partnered with organizational leadership to identify opportunities to expand capabilities and realize cost savings. identified and onboarded new vendors and freelancers, enhancing support for the agency's diverseprojects.► Championed the creation and refinement of an internal agency's framework; pioneered operational templates, led in-depth industry research, and sculpted the organizational model to foster unparalleled excellence► Achieved significant savings in agency spend within the first 12 months by managing the insourcing of all agency tasks for a $1 billion franchise

Boston, Massachusetts, United States

Led a team of account service professionals in managing multiple accounts across the agency, spanning diverse therapeutic areas such as rare disease, orthopedic surgery, endocrinology, renal care, neurology, and oncology. Prepared and delivered compelling capability and pitch presentations, significantly contributing to securing new business for the agency. Forecasted and managed revenue function to meet and exceed agency goals.► Increased year-over-year agency contracts on multiple assigned accounts► Expanded the agency's service offerings by developing and implementing the agency's first client engagements in scientific and strategic platforms alongside the Head of Strategy, incorporating a proprietary methodology that broadened the agency's capabilities► Selected by the Head of Account Management to coordinate the company's annual summer intern program, playing a key role in choosing internship projects and mentoring a team of three interns, significantly contributing to the program's success and structure

Boston, Massachusetts, United States

► Increased visitor-to-opt-in conversion rates and achieved a 35% click-through rate through the leadership of an award-winning (PM360 Consumer Website/Online Initiative Award) CRM campaign designed to guide information-seeking patients toward discussions with their physicians about a menopausal treatment option► Contributed to a significant U.S. product launch targeting Parkinson's disease and restless legs syndrome by leading the development and execution of an award-winning (MM&M Silver Award) branded campaign and tactical plans

Boston, Massachusetts, United States

Boston, Massachusetts, United States