Brian Meares Email & Phone Number

Raleigh, Nc, Us

Irvine, California, Us

Irvine, California, Us

Directing the development of an industry-leading healthcare professional sampling and brand ambassador initiative comprising +/- 10k highly engaged health influencers across the fields of Dietetics, Pediatrics, Oncology, Integrative Care, Weight Management and more, that has distributed more than 2MM samples since inception.Building, implementing, integrating and maintaining digital infrastructure (ambassador microsite and sampling portal, mobile app., CRM, email and marketing automation, social media, fulfillment) to provide ambassadors a best-in-class user experience.Maintaining deep engagement through the implementation of integrated, multichannel, peer-to-peer content marketing and online professional education webinar and podcast series.Selection and management of content, creative, web/app development, and paid search/social agencies and vendor-partners.

Irvine, California, Us

Developing and evolving a strategic framework for driving growth of Orgain's share of the medical nutritional supplement market.Driving awareness and trial of Orgain among healthcare consumers by leveraging the authority of health influencers.Building and maintaining an ongoing dialogue with an engaged network of health and wellness practitioners who freely promote Orgain to their patients and clients.Developing print and online resources that educate both health influencers and consumers on the benefits of Orgain and motivate brand use.Creating and managing integrated marketing campaigns that reach health influencers through digital, social and print media and at industry conferences/events.

Ensuring all clients are provided a best-in-class experience that meets or exceeds their health influencer marketing goals and generates significant and measurable results:• Building and maintaining client relationships and setting client expectations.• Executing market research initiatives that inform and measure the efficacy of marketing activations.• Sourcing and collaborating with top tier creative and production vendors across media to produce impactful marketing collateral that achieves strategic goals and delivers results.• Managing project budgets, timelines, vendors and creation of deliverables to ensure client objectives are met on time and under budget.

• Key point of contact for client accounts with a focus on providing best-in-class customer experience and delivering health -influencer marketing activations that generate significant and measurable results.• Provided research-informed, health-focused marketing strategy and cutting edge tactical execution to create innovative marketing activations to educate health influencers and their clients on the benefits of good-for-you consumer packaged goods brands.• Client accounts included market leaders such as Clif Bar & Company, Seventh Generation, Orgain, Happy Family Brands, Nestle Health Science, Stonyfield Farm, Kellogg’s, Barilla USA, Unilever, Kimberly-Clark, Tyson Foods, Del Monte, Quaker-Tropicana and The a2 Milk Company.

• Provided strategic oversight and management of health-provider, shopper marketing and public-health campaigns for key accounts such as Food Lion, Kroger, Sam's Club, General Mills, Nestle, Glaceau and Unilever.• Developed and executed Food Lion’s Your store for life™ and Kroger’s HealthMatters at Kroger™ in-store health initiatives across more than 1,000 retail locations.

Director of all ecommerce activities including:• Ground up re-design of multi-million dollar destination ecommerce site and implementation on industry leading platform• Design and integration of complete back-end supply chain management, inventory management and fulfillment infrastructure • Creation and implementation of integrated digital marketing strategy including social media, PPC/SEM/SEO, CRO and CRM, and management of industry-leading vendors

• Built partnerships with, provided strategic planning to and worked along-side myriad sales, marketing, creative, production, fulfillment, and staffing organizations to direct the logistics and implementation of health-focused shopper marketing events across all 50 US states. • Developed and managed the execution of the Kellogg's Healthy Beginnings™ program, a $10 million health-awareness and education initiative that provided in-store health screenings and product sampling through 5 bi-annual executions comprising 23,000 individual events in more than 12,000 retail locations, producing a 400% increase in Kellogg’s product feature and display.• Awarded the W.K. Kellogg Commercial Innovation Award for Best Business Building Promotion.

• Built an opt-ed in marketing channel of more than 20,000 influential health professionals from the ground up that included physicians, allied health and fitness professionals. • Created content and messaging for professionals and maintained channel to industry standards.

Ba: Media And Journalism, Advertising Concentration. Second Major: Communications, Fields Of Study: Marketing, Advertising, Media, Journalism, Communications

College/University Preparatory And Advanced High School/Secondary Diploma Program