● Ensure projects completed, within budget and on-time while reporting progress of project phases and potential issues to key stakeholders● Evaluate multiple system integrations for integrity in conjunction with best practices and day-to-day business processes● Establish financial objectives by forecasting requirements, preparing annual budgets, designing product development roadmaps and scheduling expenditures ● Assist cloud computing development to enhance web portal experience and cybersecurity through weekly performance metrics reviews, spend analysis and critical alerts refinement● Support Information Technology (IT) system engineering, software development, security, risk, and compliance teams by maintaining application core functionality- Achievements -● Initiated project to maximize revenue growth and achieve projected annual savings exceeding $50K by systematically phasing out unnecessary marketing platforms and integrations● Collaborated with SMS support team to conclude 2 year process of reinstating blacklisted company brand short code by establishing industry standard notifications infrastructure● Improved communication efficiency and metrics transparency in 50% less time by unifying multiple email and SMS technologies into single marketing platform

● Led cross-functional marketing and development teams, ensuring clear communication, collaboration and alignment on CRM integration and ecommerce goals● Pushed development of detailed customer journey maps, using insights from CRM, marketing automation tools and customer feedback to optimize touchpoints● Applied data analytics and internal reporting tools to segment customers based on behaviors, preferences and purchase patterns, enabling personalized experiences at scale● Implemented and analyzed A/B testing to improve communication strategies using combination of Google Analytics, Optimize and VWO to experiment, track metrics and report on results● Proposed regular reviews of emerging technologies (augmented reality (AR), virtual reality (VR), blockchain, voice assistants) to enhance customer experience- Achievements -● Targeted friction points that improved conversions 3% month-over-month, engagement rates up to 21% over 8 month period by developing A/B testing program and deliverability QA protocols ● Expedited CRM upgrade project launch 3 months ahead of schedule and reduced costs 25% by shifting development direction to recommended industry standards ● Upgraded platform efficiencies in key areas that improved marketing automation response time by 8% through API integrations with ClickDimensions, Twilio and Cdyne

● Leveraged big data, analytics and emerging A.I. tools to track and evaluate campaign performance, ROI and customer insights for strategy adjustments in real-time● Produced extensive multi-channel strategies that incorporated digital, traditional, experiential (Podcasts) and experimental (gaming, AR) social marketing efforts● Conducted keyword research and implemented SEO best practices to improve organic visibility and drive targeted traffic for automotive, finance, healthcare and legal industries● Used sentiment analysis tools to monitor and respond to customer feedback, addressing ecommerce pain points and improving brand engagement● Worked closely with client sales and customer service teams to ensure marketing campaigns align with product launches, sales strategies and customer needs- Achievements -● Drove website traffic to achieve 357% increase in ranked keywords, 2921% increase in organic visitors by implementing email marketing, campaign automation and lead scoring● Escalated content output to improve agency client's organic traffic 187% and sample requests in one year by identifying thin content penalties and opportunities for organic improvements ● Increased organic conversion rate 117.3%, Google Ads conversion rate 2.64% and organic search leads 145.7% by optimizing page content, directories and backlink infrastructure

● Conducted monthly market research and competitive analysis to identify ecommerce trends that aligned with stakeholder and development team positioning and go-to-market initiatives● Created comprehensive digital marketing strategies to promote SaaS products, including goals, target audience, key performance indicators (KPIs) and resource allocation● Wrote, edited and tested copy for PPC, Display and video campaigns (Google Ads, Facebook Ads, other search and social media platforms) to drive lead generation retargeting initiatives● Developed and managed customer loyalty programs, using data to personalize offers, upsell product and improve retention rates for education, health & wellness, insurance and pharmaceutical industries● Provided product enablement sales and training collateral to assist customer service and affiliate teams in presenting product offerings- Achievements -● Amplified network of publishing opportunities 50% over one year by developing outreach program focused on gaps in existing referral program● Expanded product user engagements 20% month-over-month by proposing event production opportunities to industry leaders on series of webinars, workshops and conferences● Extended brand exposure and reach nearly 60% in one year by establishing PR and media buying relationships with major television, radio, print and internet outlets