Brian Mell Email & Phone Number

Henderson, NV, US

Las Vegas, Nevada, US

• Ensure projects completed, within budget and on-time while reporting progress of project phases and potential issues to key stakeholders
• Evaluate multiple system integrations for integrity in conjunction with best practices and day-to-day business processes
• Establish financial objectives by forecasting requirements, preparing annual budgets, designing product development roadmaps and scheduling expenditures
• Assist cloud computing development to enhance web portal experience and cybersecurity through weekly performance metrics reviews, spend analysis and critical alerts refinement
• Support Information Technology (IT) system engineering, software development, security, risk, and compliance teams by maintaining application core functionality- Achievements -
• Initiated project to maximize revenue growth and achieve projected annual savings exceeding $50K by systematically phasing out unnecessary marketing platforms and integrations

Las Vegas, Nevada, US

Red Rock, Oklahoma, US

• Led cross-functional marketing and development teams, ensuring clear communication, collaboration and alignment on CRM integration and ecommerce goals
• Pushed development of detailed customer journey maps, using insights from CRM, marketing automation tools and customer feedback to optimize touchpoints
• Applied data analytics and internal reporting tools to segment customers based on behaviors, preferences and purchase patterns, enabling personalized experiences at scale
• Implemented and analyzed A/B testing to improve communication strategies using combination of Google Analytics, Optimize and VWO to experiment, track metrics and report on results
• Proposed regular reviews of emerging technologies (augmented reality (AR), virtual reality (VR), blockchain, voice assistants) to enhance customer experience- Achievements -
• Targeted friction points that improved conversions 3% month-over-month, engagement rates up to 21% over 8 month period by developing A/B testing program and deliverability QA protocols

Las Vegas, Nevada, US

• Leveraged big data, analytics and emerging A.I. tools to track and evaluate campaign performance, ROI and customer insights for strategy adjustments in real-time
• Produced extensive multi-channel strategies that incorporated digital, traditional, experiential (Podcasts) and experimental (gaming, AR) social marketing efforts
• Conducted keyword research and implemented SEO best practices to improve organic visibility and drive targeted traffic for automotive, finance, healthcare and legal industries
• Used sentiment analysis tools to monitor and respond to customer feedback, addressing ecommerce pain points and improving brand engagement
• Worked closely with client sales and customer service teams to ensure marketing campaigns align with product launches, sales strategies and customer needs- Achievements -
• Drove website traffic to achieve 357% increase in ranked keywords, 2921% increase in organic visitors by implementing email marketing, campaign automation and lead scoring

Las Vegas, Nevada, US

• Conducted monthly market research and competitive analysis to identify ecommerce trends that aligned with stakeholder and development team positioning and go-to-market initiatives
• Created comprehensive digital marketing strategies to promote SaaS products, including goals, target audience, key performance indicators (KPIs) and resource allocation
• Wrote, edited and tested copy for PPC, Display and video campaigns (Google Ads, Facebook Ads, other search and social media platforms) to drive lead generation retargeting initiatives
• Developed and managed customer loyalty programs, using data to personalize offers, upsell product and improve retention rates for education, health & wellness, insurance and pharmaceutical industries
• Provided product enablement sales and training collateral to assist customer service and affiliate teams in presenting product offerings- Achievements -
• Amplified network of publishing opportunities 50% over one year by developing outreach program focused on gaps in existing referral program

Master'S Degree, Arts, Entertainment, And Media Management

Bachelor'S Degree, Arts, Entertainment, And Media Management