Bryan Messer Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

Plano, Tx, Us

• Direct oversight of the sales and marketing effort of hotels/resorts covering a variation of styles that include branded, resort, boutique, and independent. • Traditional sales efforts and team management listed in my previous role. • Owner relation management and retention of HMA agreements • Participate with the development division to pursue new HMA agreements. • Oversight of corporate initiatives that drive standard operating procedures and efficiency. • Training and mentoring of senior leadership.• Experienced in hotel renovation sales efforts and new/preopening marketing.

Plano, Tx, Us

• Throughout my time in the hospitality industry, I have learned how to best lead and succeed through experiences in my previous roles that have allowed me to grow and adapt. Currently, I support twenty-one hotels with one other Regional Director, where we both oversee the hotel’s sales team. • Proficient in budgeting, forecasting, marketing, goal setting/execution, STR analysis, Revenue Management, and team management. • Experience in the full service, select service, extended stay, and resort properties. Brand experience consists of Marriott, Hilton, Hyatt, and independent hotels.• Measurable and documented history in my previous roles as a leader, showing a consistent pattern in growing individuals, market share, and top-line results. • Experience managing sales efforts through multiple hotel acquisitions and 6 hotel renovations. During the acquisitions, I was tasked with merging sales efforts and/or restructuring. • Direct interaction with ownership on a weekly basis, where we discuss the portfolio, review performance, and determine our future strategic plans of action.

Plano, Texas, Us

• Responsibilities consist of three different properties, including the sales and marketing efforts and the leadership of a sales team consisting of 11 people. Within my portfolio, I oversee a Full-Service Marriott, Courtyard by Marriott, and a Residence Inn by Marriott. Campus-wide we are inclusive of 510 keys and 20k sqft of meeting/function space. • Manage quarterly sales plans, annual marketing plans, yield meetings, accountability meetings, sales file maintenance, proactive direct sales, training, pricing for all properties within the portfolio, advertising, and all other responsibilities that may have a direct correlation with the sales effort. • Directing and executing marketing action plan annually and quarterly• Team building, selecting talent, training, mentoring and developing a sales team while achieving goals• Managing the daily operations of the sales team, directing the effort, executing and exceeding weekly sales call goals, tele-prospecting calls, hotel site tours, and cold calls goals.• Reporting that includes tracking of sales efforts; forecasting, budgeting, and yield management to achieve and exceed top-line goals.• Drive revenues through new business opportunities and develop a strong customer base.

Chicago, Us

• 396 guestrooms; 21,352 sq. ft. of flexible meeting space.• BNCC, connected to the hotel offering an additional 110,000 sq. ft. of exhibit and meeting space. • Develop and maintain relationships with key clients in order to produce group and/or convention business.• Direct the scheduling of conventions and group activities at the hotel and coordinate with other hotel-level departments• Develop and maintain good relationships with officials and representatives of local community groups and companies, and attend out-of-town conventions to generate convention and group business.• Manage the departmental budget and monitors sales activities/performance to ensure actual sales meet or exceed established revenue plan.• Provide day to day leadership to sales associates to achieve property sales objectives with the overall responsibility of achieving booking goals and property revenues. • Review (STAR) report, competitive shopping reports and use other resources to maintain an awareness of the hotel’s market position. Research strategies to identify ways to grow occupancy and RevPAR within market share. • Participate in sales calls with that Sales team to acquire new business and/or close business opportunities. • Create effective structures, processes, and job performance management systems. Set goals and expectations for direct reports. Address performance issues and hold staff accountable for successful results. • Manage the marketing budget to enable the development of property specific campaigns, promotions, and collateral to drive revenue. • Current STR(Sept month) 116.9%Revpar•2016 Rev pace YOY for Q1 is up 4.8% and Q2 up 24.5%; 2017 YOY rev pace is up 37.1% ; 2018 YOY rev pace up 119%• Q3 2015 we are ranked #8 in all of Hyatt corp. for percentage close vs. Quota and #2 in our region achieving 121% of YTD quota.• 2015 vs. 2014 net production we are 48.5% higher than last year.

Mclean, Va, Us

• Provide day to day leadership to sales associates to achieve property sales objectives with the overall responsibility of achieving booking goals and property revenues. • Develop sales goals and strategies and verify alignment with the business strategy. • Execute sales strategies in order to meet individual booking goals for both self and staff. • Review (STAR) report, competitive shopping reports and use other resources to maintain an awareness of the hotel's market position. Research strategies to identify ways to grow occupancy and RevPAR with in market share. • Create marketing ideas and develop deployment strategies to continue the growth with in the comp set. • Participate in sales calls with members of the Sales and Marketing team to acquire new business and/or close business opportunities. • Maximizing revenue opportunities through rate adjustments and LOS restrictions based on market knowledge and trends. • Create effective structures, processes, and job performance management systems. Set goals and expectations for direct reports. Address performance issues and hold staff accountable for successful results. • Manage the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

Merrillville, In, Us

• Train new sales staff throughout White Lodging's rapidly growing portfolio of hotels by utilizing the White Lodging Way and sales best practice techniques. • Assisted in the creation of White Lodging's sales onboarding process and several other sales Standard Operating Procedures including Sales Call Process, Group Budgeting, and Delphi usage. • Assisted distressed properties in market analysis, competitor review, market research, best practices of sales techniques, and revenue and yield management. • Through observation of sales staff, report to Regional sales and operation teams regarding sales team long term future with White Lodging and create future action steps to increase market share and top-line sales for the property. • Assisted in hotel acquisitions and takeovers, evaluate current sales staff, train existing staff in White Lodging SOP and best practices.• Interview and assist in hiring decisions for open sales positions.• Established sales procedures based on the “White Lodging Way” to create strong sales staff that is productive at meeting and exceeding top line and market share budgets in the future.

Merrillville, In, Us

• Maintain relations with customers and resolve customer concerns. • Plan and implement campaign strategies, sales incentives, business and group travel.• Interact with operations and F&B to ensure excellent customer service.• Responsible for analysis of existing business processes.• Create and implement processes that streamline daily activities.• Planning and implementation of Business Travel and Group rates. • Work as a liaison to group and corporate organizations as a subject matter expert on the business and personal travel corporate rates. • Coordinate, evaluate and partner with local business to gain and capture more market share. • Negotiate business and group contracts.

Troy, Mi, Us

• Internet Marketing, Sales, and Customer Retention Manager • Manage all Paid & Natural Search (SEM, SEO, Social) efforts for all Suburban Auto Group dealerships and properties• Create and direct marketing campaigns that entice prospective customers to purchase and move through sales funnel• Analyze all SEM and Organic SEO reporting and make appropriate strategic account changes, where necessary • Create and implement programs that allow for the implementation best practices across all brands • Delegate and assign all inbound lead prospect information appropriately throughout the SAG dealership sales staff • Create and maintain relationships with third party marketing, vendors, and web development firms • Continually met and or exceeded predetermined monthly/yearly goals.• Coach sales leaders on how to effectively manage leads. • Prepare marketing campaigns for defined budgets.

Overland Park, Kansas, Us

• Business to Business Territory manager for East Lansing, Okemos and Lansing area. • Created and implemented sales training for all third party vendors.• Ensured a high level of customer service and customer retention. • Lead marketing analyst for Okemos, and surrounding areas.• Received awards for achieving top 10 highest sales for all of Lower Michigan.• Championed cost reduction effort, to reduce third party store overhead/burden by 18%.