Currently, I'm leading Experience Design at International. Together with our partner's, Scania, MAN, VW Brazil and the larger TRATON & VW Group, we're envisioning and building the future of transportation systems.Previously as an Senior Experience Architect at Ford Motor Company, I led design & engineering teams to craft product user experience blueprints. Responsibilities included identifying, crafting, and delivering future vehicle user experiences & products, my team worked to deliver innovative products & holistic experiences for the 2nd generation EV truck.Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.//Steve Jobs//Design Thinking | Voice of the Customer | User Experience (UX) | Data Driven Insights | Product Ideation | Industrial Design | Service Design | Product Strategy | Complex Storytelling | Advanced Manufacturing | Product Launch | Innovation Frameworks | Leadership | Product Management | Change Agent