I have a strong in-depth knowledge of music culture, nightlife, and events, and a broad experience in working with music brands, festivals, creative communities and artists. I know what it takes to build sustainable partnerships, develop local communities, and how to awe an audience. I know the power of music and crowds, and I know what gets people moving.I am a versatile and creative brand strategist, music fanatic, and storyteller with over 10 years of experience in marketing and events, with a proven track record of having accelerated brands through powerful brand strategies and innovative marketing campaigns - always putting audience first but never losing commercial impact out of sight.I get inspired by brands that (want to) have their game on point. Brands that – regardless the challenges they encounter – hold on to their core values, their ambitions, and their dreams.