As an independent consultant at Metric Communications, LLC, Brent’s focus is on digital strategy for nonprofits, advocacy organizations and public affairs initiatives. His top priority is helping clients implement a strategic, data-driven approach to digital communication in order to attract qualified new supporters rapidly and generate more online revenue.Brent helps organizations identify key objectives, tie them to measurable performance targets, and reach them using organic and paid… Show more As an independent consultant at Metric Communications, LLC, Brent’s focus is on digital strategy for nonprofits, advocacy organizations and public affairs initiatives. His top priority is helping clients implement a strategic, data-driven approach to digital communication in order to attract qualified new supporters rapidly and generate more online revenue.Brent helps organizations identify key objectives, tie them to measurable performance targets, and reach them using organic and paid digital channels. His areas of expertise include overall digital strategy, digital advertising, online fundraising, and data analysis. Brent is Google Search Ads certified and has years of experience running successful Facebook, Instagram, and Twitter ad campaigns. Show less

In-house digital communications strategist at Open Medicine Foundation, a non-profit 501(c)(3) fundraising in support of world-class medical researchers at Stanford University, Harvard University and other leading research facilities around the world. Responsibilities include:-Oversee social media strategy and advise on overall digital strategy, with primary focus on fundraising, audience growth and audience engagement.-Manage digital advertising for audience growth, fundraising… Show more In-house digital communications strategist at Open Medicine Foundation, a non-profit 501(c)(3) fundraising in support of world-class medical researchers at Stanford University, Harvard University and other leading research facilities around the world. Responsibilities include:-Oversee social media strategy and advise on overall digital strategy, with primary focus on fundraising, audience growth and audience engagement.-Manage digital advertising for audience growth, fundraising and other conversion objectives. Use advanced tools to maximize advertising ROI, including custom list audiences and predictive targeting to identify high-affinity prospects; and A/B testing to optimize ad creative, placements, scheduling and other ad campaign elements.-Consult with leadership team to conceptualize, plan and execute fundraising campaigns. Contributions include campaign branding, managing social media fundraising, assisting with email fundraising strategy and production, and developing supporting digital assets such as campaign landing pages. -Beat industry benchmarks for social media fundraising, growth and engagement by a minimum of several multiples. (Compared to M+R benchmarks for all nonprofits and health nonprofits.) Show less

Full-scholarship University Fellow at George Washington University's School of Media and Public Affairs. Selected to work as graduate assistant for school director Frank Sesno, a leading media expert and former CNN anchor. Responsibilities included digital marketing, research, and editing. Coursework focused on comms skills including data analysis, media relations, crisis communications and political/advocacy messaging. Completed master's degree in Media and Strategic Communication.

Sole corporate marketing writer for leading higher education marketing firm. Worked directly with management team to develop corporate marketing strategy and craft communications and collateral. Was responsible for adhering to highest standards of quality while managing a challenging workload with minimal oversight.

Wrote persuasive copy and collaborated on creative strategy for leading higher education marketing firm. Created email, website, letter, and brochure copy for 14 nonprofit university clients, working independently to meet strict deadlines and balance multiple projects. Regularly generated ideas for A/B testing email and web communications and implemented results. Was responsible for in-depth research, fact checking, and communicating with clients, including high-level university administrators.

Write and edit content for website devoted to dining, arts, design and culture in Richmond, VA. Responsible for generating article ideas, managing editorial calendar and ensuring adherence to style standards. Also coordinate scheduling with contributors, help oversee social media strategy and participate in interviews.

Wrote articles on a freelance basis for top Richmond publications, including Richmond Magazine, Style Weekly and Richmond.com. Topics range from opinion and politics to dining and events.

Worked closely with editorial staff of monthly magazine to learn editorial processes and best practices. Wrote articles for print edition and blog posts, pitched article ideas, carried out interviews and was responsible for detailed fact checking.

Selected for competitive Council on International Educational Exchange program to work for the Junta de Andalucía as secondary school English language and culture teacher. Duties included solo preparation and teaching of English and technology classes as well as providing in-class support for language teachers. Used Spanish skills to coordinate with faculty and teach classes.

Served as registrar for adult ESOL classes, responsible for organization, registration, and handling class fees. Acted as head teacher at migrant work camp adult ESOL class. Assisted in training volunteers and various office work; used Spanish language regularly.