Expertise:- Consumer Engagement and Loyalty Strategy;- Customer Intelligence and Analytics; - Fan Engagement & Monetization;- Retention & Acquisition;- Business Development & Channel Management;- Marketing & SaaS Sales.

- Consumer Engagement and Loyalty Strategist;- Customer Intelligence and Analytics;- Retention & Acquisition;- SaaS Sales.

-> Lecturing Loyalty Marketing Module, on the Digital Marketing & Strategy Course;-> Lecturing the Loyalty Marketing Workshop;

As the Director for Loyalty Partnerships within Portugal's foremost Loyalty Program, a coalition boasting over 4 million members, I spearheaded initiatives that propelled our partners toward their customer and business objectives through strategic Loyalty consultancy. I played a key role in elevating the Loyalty Program's prominence, rendering it increasingly indispensable to Portuguese households.🚀 Achievements:-> Strategic Partnership Cultivation: Cultivated robust partnerships and collaborations with leading national and international brands across diverse sectors including Grocery, Fuel, Restaurants, Apparel, Health & Wellness, and Financial Services.->Data-Driven Insights: Leveraged customer data to empower business management teams in identifying and capitalizing on growth opportunities, while effectively navigating intricate business challenges.-> Team Leadership: Orchestrated the development of a high-performing team renowned for its reliability and efficacy in providing strategic counsel and solutions to partners.My tenure at the helm of Loyalty Partnerships afforded me invaluable opportunities to collaborate closely with top-tier management, fostering a deep understanding of sales dynamics and loyalty drivers across industries. Through these collaborations, I contributed significantly to enhancing business outcomes and reinforcing the program's position as a linchpin in the marketplace.🌟 Key Competencies:-> Strategic Partnership Development-> Data-Driven Decision Making-> Team Leadership and Development-> Cross-Functional Collaboration-> Business Growth Strategy-> Industry Insights and Trends Analysis

Identify and define relevant metrics and KPIs to achieve customer loyalty and sales goals for each partner business. Work close with Business Analytics teams on the development of descriptive analysis, performance reports, dashboards and insights;Work with Advanced Analytics teams on the development of predictive models and customer segmentation, using AI tools to improve promotional plans for different business industries;Turn Loyalty Program data into actionable insights to maximize business growth, while increasing customer acquisition and retention;Develop Impactful presentations.

Data analysis to address strategic questions defining market opportunities, answer to complex business questions by turning raw data into business recommendations;Using Business Intelligence & Analytics tools, like SAS and SQL programming to extract data and Excel tools to develop descriptive analysis of business performance.Develop and delivering formal reports of sales performance and customer behavior in Excel or Power Point presentations.