As a Freelance SEO Copywriter for ReDress, the leading circular fashion platform, I play a pivotal role in driving the sustainable fashion movement forward.Content Creation: Develop and implement web content to boost ReDress's online presence and user engagement. My work involves writing engaging copy that champions the circular fashion initiative, optimized for search engines to maximize visibility and impact.Brand Messaging and Bilingual Expertise: Collaborate with the ReDress team to ensure cohesive brand messaging across all content. My bilingual capabilities allow us to resonate with a wider audience, bridging cultural and linguistic divides with impactful storytelling that promotes sustainable fashion choices.Customer Journey QC through Magento: Oversee and refine the customer experience on the ReDress 2.0 platform, utilizing Magento to ensure a flawless, user-friendly journey. My focus on quality control highlights potential areas for enhancement, supporting our mission to provide a superior platform for fashion swapping.

As a Bilingual Copywriter (Email + Social Media), I've been responsible for crafting engaging content in both English and Spanish to effectively communicate with diverse audiences. My role has encompassed the following key responsibilities:● Composing compelling long-form email and web copy in both English and Spanish.● Crafting concise and impactful social media content in Spanish to drive audience engagement.● Translating email copy seamlessly from English to Spanish to ensure effective communication.● Proficiently building and formatting emails using various Content Management Systems (CMS) and email platforms.● Strategically scheduling and deploying emails using CMS platforms to optimize reach and impact.

Roles and Responsibilities● Take ownership of SEO strategy for a group of clients● Effectively communicating expectations to clients and internal team members● Act as a subject matter expert during client phone calls, meetings, and reviews● Identify and help the SEO team execute SEO tactics in order to advance client goals● Relaying and helping delegate tasks to our team or third-partypartners● Collaboration with the SEO team for the timely completion of tasks designed to improve SEOperformance● Must ensure the completion, accuracy, and timeliness of reporting to clients● Identify and eliminate barriers to client retention● Optimization of GBP accounts, SEMrush local listings, GBP posts yearly roadmap● Identifying and fixing duplicate content issues

Freelance copywriter responsible for producing SEO-optimized, clear, and error-free content for client websites that reflect the client's voice and brand. Additionally responsible for working with clients to edit and modify the copy to meet their content expectations.

● B2B Lead Generation● Part of the overall Marketing Strategy and planning for the Company● Managing/Planning all social media content for FB, Twitter, and LinkedIn Company accounts● Managing/Planning complete social media strategy for Company/ and prospective clients● Managing/Planning all E-Mail Newsletter Campaigns for current clients, prospects, and Ad Agencies● Blog Content Translation (English to Spanish) and Editing (English to Spanish)

● Responsibilities include overseeing the proper function of the website www.rociotrujillo.com in English/Spanish ● Blog Creation and implementation ● Created all Social Media Accounts and Profiles ● Created and implemented Google Adwords Campaign ● Created and Monitored Facebook and Instagram Ads promoting a 40% increase in active followers ● Coordinated Dr. Interviews with major local publications (SUMMER EC, and REVISTA EXITOSA) which resulted in a publication in magazines including one cover (REVISTA EXITOSA)● Obtained a feature story for the Dr in a recognized international publication for Operation Smile Organization● Obtained International exposure which resulted in International Patient Acquisition

● Engaged in receiving calls and inquiries, investigating, evaluating, and settling complaints and claims of customers, and planning formulating, and implementing company shipping policies as well as customer service policies. ● Directing and coordinating the company’s customer service activities, processing customer orders, supplying price quotations, and supplying product information and refunds. ● Responsible for the purchasing of new products, for the website, and for relationship building with vendors to obtain product or service information, such as price, availability, and delivery schedule. ● Managed all aspects of sales, Nation and Worldwide General phone sales; internet sales. Helped design and integrate an e-commerce platform specifically designed to commercialize and retail capsules● Assisted with the implementation of Google Analytics, Google TV ads, and other major search engines promoting growth● Assisted in the acquisition and maintenance of over 100 domain names and registered trademarks relevant to company brand(s)● Implemented Holiday specials and promotions on the company website● Responsible for the testing and proper function of landing pages, and developed recommendations based on search experience and client objectives● Monitored all social media channels, informed content opportunities, and page performance and strategies● Tracked the performance of social media campaigns and adjusted accordingly ● Monitored website monthly sales and reached monthly sales goal of $100,000+● Managed Google Adwords Campaigns ● Monitored website reports and statistics and adjusted SEO campaigns and AdWords accordingly ● Implemented Google Checkout and Amazon Listing for company products