President
CurrentHi I’m Bill Morrison a writer and consultant in the field of emotional positioning and consumer behavior. I’ve spent the last 25 years uncovering the elements of influence and persuasion that impact human motivation and decision-making.As President and Founder of Newterra Marketing, I’ve had a first hand view of what influences human behavior and sold over 11,000 new homes in developments from Montreal to Hawaii. While marketing and selling real estate has been a thriving career, my passion in understanding how the role of emotion impacts human decision has expanded Newterra’s role into the consumer behavioral space.Today Newterra is a global advisor on how brands, people and politicians can use emotional positioning to connect their products, messages and offerings with their audience.“I wrote my first book, “Lions in the Grass” after reflecting on years of generating and creating frenzied crowds of desperate buyers. In the book I reveal how outside persuaders influence our decisions beyond a subconscious level on everything from the brands we chose to how we buy to how we vote.If you are interested in emotionally connecting your product, service or offering with your audience, get in touch with Newterra Consulting, or pick up a copy of “Lions in the Grass, a Marketing Insider’s Guide to Mass Persuasion (and why we want the sh!t we want.)” For more writings musings and thoughts on Emotional Positioning check out www.morrisonwrites.com