John Baker Email and Phone Number

Founder and President, Baker Marketing Services InternationalBaker Marketing Services International offers a wide range of consulting and management services to companies serving the global meat industry. John Baker and his team of associates offer strategic planning, business development, program execution, export market assessment and development, performance measurement, supply chain alignment, brand development, market and product research and marketing communication. Recent projects… Show more Founder and President, Baker Marketing Services InternationalBaker Marketing Services International offers a wide range of consulting and management services to companies serving the global meat industry. John Baker and his team of associates offer strategic planning, business development, program execution, export market assessment and development, performance measurement, supply chain alignment, brand development, market and product research and marketing communication. Recent projects have been implemented in Ontario, Japan, Korea, China, Taiwan, Vietnam, Saudi Arabia, United Arab Emirates and Europe. Clients include Ontario Corn Fed Beef, Beef Farmers of Ontario and Ontario Beef Market Development program. Show less

Led the development and execution of a global strategy to maximize value for Canadian beef focused on a platform of brand differentiation and market prioritization.Led a team of highly motivated meat professionals with market representation in Canada, USA, Latin America, Asia, Middle East and Europe.Worked collaboratively with industry partners, government agencies and regulatory bodies to enhance market access conditions and competitiveness for Canadian beef.

Led the successful development and execution of Canadian beef strategies in Canada and the US.Strategies included the development and execution of the Canadian Beef Advantage, which identifies the gate-to-plate attributes that differentiate Canadian beef in the global marketplace, and which support a compelling value proposition vs competing import suppliers. Aligned supply chain partners around a compelling and differentiated brand strategy that leveraged the Canadian Beef Advantage

Collaborated with supply chain and industry partners to develop and implement innovative merchandising and marketing strategies designed to increase the value, profitability and competitiveness of Canadian beef in the domestic market.