I partnered with top entertainment brands to promote their biggest IP and services using the most impactful full-funnel digital media solutions on Google marketing platforms.Digital advertising solutions were rooted in business objectives, driven by marketing KPIs, derived from learning agendas and designed to maximize performance with key audiences at different stages of the marketing funnel.Some key wins/highlights include the commercialization of AI-powered advertising solutions, YouTube Shorts, programmatic CTV and NFL Sunday Ticket sponsorships on YouTube TV.

I managed global advertising accounts for Google's top video game partners. I led the planning and activation of multi-channel, integrated campaigns on Google's direct and programmatic advertising platforms, featuring the latest digital creative, targeting and measurement innovations and optimization strategies.A key accomplishment was the cloud-based solution developed with Riot Games enabling closed loop measurement for customer acquisition and retention campaigns. By connecting multi-channel conversion data and media touchpoints for real-time attribution and performance optimization, we drove profitable growth on a global scale.Another highlight was launching the award-winning EA SPORTS Madden GIFERATOR campaign, using pioneering technology fusing live NFL data with in-game footage to generate GIF highlights and real-time ads across YouTube and the Google Display Network. Electronic Arts was one of the first to use custom affinity audiences to effectively reach fans of specific NFL teams at key moments during the season.

I managed a team of account managers for top gaming clients in our large customer sales organization. Team priorities were fostering a collaborative culture of sharing, building operational excellence and driving customer success.

I partnered with leading retail marketers, including Macy's and WalMart, to analyze and optimize Google Search & Display campaign performance to boost e-commerce and omni-channel sales impact.I developed Search benchmarking trends and retail category insights, and presented these findings to the CMO and marketing leadership teams during quarterly business reviews.These insights drove real impact and influenced major shifts in marketing strategy and investments, as Macy's CMO would attest to in 2011, affirming that "Macy’s has found that every dollar spent online influences $5.77 spent in the store over the next 10 days, with online sales bringing in around $1bn annually."

I led a sales and account team for a leading email marketing platform and services provider, Digital Impact, through the company acquisition by Acxiom in early 2005. I managed a diverse portfolio of mid and large tier companies in the retail, financial services, technology and entertainment verticals. I oversaw revenue growth of 300% over four years, reaching an annual revenue record of $7.5M in 2005.