Provided oversight for an experimentation team of 12, adept at navigating intricate challenges and adapting in development-oriented environments.Spearheaded over 8 new advertising initiatives aimed to acquire new customers and retain existing customer base by setting the framework for reporting and documentation to establish objectives and measure program efficacy. Identified opportunities and improved workflow efficiency by discovering trends through qualitative and quantitative analysis, reducing ticket escalations by ~60%. Supported 4 product teams to assess feature enhancement focusing on a user-centric approach, evaluating and reiterating processes to improve launch readiness.Owned all internal reporting efforts and presented impactful findings to project planners, identifying key opportunities to promote program sustainability and profitability. Assisted in the execution of go-to-market strategies by developing content and training vendor teams, enabling support scalability for Microsoft PubCenter and new feature rollouts for Microsoft Advertising.

Optimized SMB and Mid-Sized paid search accounts by monitoring campaign performance metrics and conducting in-depth market research and analysis to identify target audiences, market trends, and competitive landscapes, enabling data-driven decision-making and effective campaign targeting.Advised clients on best search advertising practices and emerging technologies, empowering them to make informed decisions, attributing a 43% increase in clicks, 59% increase in impressions, and 34% increase in total ad spend across 40+ accounts. Retained high stakeholder satisfaction by prioritizing and effectively communicating campaign and project health with clients and support planners.