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After almost 14 years holding nearly every type of marketing job at DTC E-Commerce brands, I've experienced everything a high growth startup can throw at you and lived to tell the tale. Particularly, I was on the ground floor of beauty subscription pioneer, Birchbox. In the last 14 years, I've been present for and integral to: - The building of brands from 0 to 1- Major business strategy shifts at every level- Unprecedented levels of competition- Brand and customer target repositioning- The launch of countless new products and verticals- The acquisition and rebranding of a European business- Multiple rebranding exercises- The launch of several brick-and-mortar locations- Foundational organizational changes- Several rounds of fundingThese experiences plus my time spent in multiple kinds of brand and growth marketing roles have led to a deep understanding of the nuances of how to build a legacy brand while generating revenue and profit.
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Co-HostSo, Anyway PodcastNew York, United States
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Director, Marketing And E-CommerceKate McleodNew York, United States -
Director, Marketing & E-CommerceKate Mcleod Jul 2024 - PresentRed Hook, Ny, UsI’m the head of the marketing and e-commerce departments. I lead the strategy behind, (in some cases) the execution of, and budgeting/resourcing for brand, performance, e-commerce, social media, partnerships, and PR. I report into the CEO and manage a growing team of 2 and multiple agencies and freelancers.
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Founding MemberBlack Unicorn Nov 2022 - PresentNew York, Us -
OwnerSuperhuman Marketing Jul 2022 - PresentBrooklyn, Ny, UsSuperhuman Marketing is a branding, marketing, and creative agency founded and run by my life partner and I. We support clients on a project basis in the following areas: - User Generated Content Creation- Integrated Campaign Ideation + Brief Development - Social Impact Strategy- Strategic Partnerships Strategy- Social Media Content Strategy- Influencer Marketing Strategy- PR Strategy- Events + Experiential Marketing Ideation- Marketing Department Budget Allocation - Media Mix Budget Allocation - Ad Creative Ideation + Strategy - CRM Flow + Messaging DevelopmentIf you're interested in working with us, head to our LinkedIn business page for a direct link to our contact form. -
Marketing DirectorLo & Sons Jan 2023 - Jul 2024Brooklyn, New York, UsI was the head of the Marketing Department and was responsible for all marketing functional areas. I reported into the President and then CEO, and managed 5 people and a few agencies. -
Marketing DirectorMilli Mylk Aug 2021 - Jul 2022New York, New York, UsI joined the founding team as milli’s second hire to build and execute the marketing strategy for the pre-launch phase of the business. I reported into the CEO. -
Director, Brand Marketing, Partnerships, & PrBirchbox Mar 2019 - Jul 2021New York, New York, UsI oversaw the US brand marketing function, reporting into the CMO and then President of Birchbox. My role as department lead encompassed the following: setting team OKRs and KPIs; brand positioning; campaigns; top of funnel advertising; community management; social media and content; PR; strategic partnerships; influencer marketing; social impact; development of systems and process for seamless cross-functional campaign execution; growing and mentoring my team of 3 and several agencies. -
Senior Manager, Brand & Retail MarketingBirchbox Feb 2018 - Feb 2019New York, New York, UsI contributed to the development of and executed a brand marketing strategy that resulted in a 15% increase in organic subscription acquisition; I managed this and the team through a company-wide shift in focus on ROI and profitability. I also lead the rollout of 12 store-in-store experiences at Walgreens, leading to a 5% foot traffic lift in those select Walgreens locations. I reported into the CMO.
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Senior Manager, Performance MarketingBirchbox Jul 2016 - Jan 2018New York, New York, UsI contributed to the development of and executed a growth marketing strategy that resulted in a more efficient CAC and LTV to CAC ratio; our team managed through this as part of a company-wide shift in focus on ROI and profitability. I reported into the VP of Marketing and managed several agencies.
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Manager, Pr, Partnerships, & Retail MarketingBirchbox Sep 2014 - Jul 2016New York, New York, UsI managed all consumer PR, influencer, experiential, and partnerships efforts, and supported the team by tracking press and updating cross teams on PR team impact. I executed over 20 box curation partnerships (The Lo Down / Lo Bosworth, The Everygirl, Fashionista, BuzzFeed, AMC’s hit show “Mad Men,” Cupcakes and Cashmere, Tone It Up, A24’s movie “Laggies,” and many more) that drove millions of impressions and tens of thousands of new subscriber acquisition. I also executed several successful events and experiential pop ups, including two notable experiences at Coachella. I reported into the VP of Communications & PR and managed 1 person.
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Coordinator, Pr & PartnershipsBirchbox Oct 2013 - Aug 2014New York, New York, UsI executed the PR team strategy and managed PR team tracker and reporting. I managed and grew the ambassador program to over 100 ambassadors, which contributed to double digit month over month new customer acquisition growth. I reported into the Senior Manager of PR.
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Pr AssociateBirchbox Mar 2012 - Sep 2013New York, New York, UsI executed team strategy, managed PR gifting, and managed PR tracker and team reporting. I also supported all teams on a range of business priorities. I was an early Birchbox hire—I joined the team when there were around 20-25 people company-wide. I reported into the Senior Manager of PR.
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Freelance Public Relations ConsultantBirchbox Nov 2011 - Feb 2012New York, New York, UsI supported the PR team across a range of PR, event, influencer, and marketing activities and projects.
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Freelance Marketing ConsultantLo & Sons Mar 2019 - May 2019Brooklyn, New York, UsI helped the marketing team set up their first affiliate program, and, in collaboration with the in-house marketing team, built a hybrid PR and affiliate strategy that delivered against goals to obtain an increased level of product mentions in the press. (Consulted while still at Birchbox)
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Freelance Public Relations ConsultantRob Bailey Communications Dec 2010 - Feb 2011I pitched human interest stories for clients, managed PR tracker, and helped to put together strategy documents for clients. I successfully landed clients in several publications, one notably featured on a live major news program airing on New Year’s Eve. -
Pr InternRob Bailey Communications Jun 2010 - Aug 2010I helped pitch stories for clients, managed the PR tracker, and built client reports.
Brittany Tomkiewicz Skills
Brittany Tomkiewicz Education Details
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Quinnipiac UniversityPublic Relations & Marketing
Frequently Asked Questions about Brittany Tomkiewicz
What company does Brittany Tomkiewicz work for?
Brittany Tomkiewicz works for So, Anyway Podcast
What is Brittany Tomkiewicz's role at the current company?
Brittany Tomkiewicz's current role is Co-Host.
What is Brittany Tomkiewicz's email address?
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What is Brittany Tomkiewicz's direct phone number?
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What schools did Brittany Tomkiewicz attend?
Brittany Tomkiewicz attended Quinnipiac University.
What skills is Brittany Tomkiewicz known for?
Brittany Tomkiewicz has skills like Public Relations, Press Releases, Media Relations, Writing, Event Management, Publicity, Marketing, Public Speaking, People Skills, Cision, Social Media, Strategic Communications.
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