Delivering sales strategies to drive growth and manage off-trade businesses for Laylo and Botivo in London and South of England

Part of the global accounts team, looking after LinkedIn’s most valuable strategic accounts across EMEA. I Partner with Advertising’s BIG 4 holding companies: WPP, Omnicom, Publicis and IPG. I advise business leaders within these organisations on how to maximise social media, and in particular, LinkedIn's professional network to meet their business needs and subsequent hiring objectives. Managing this book of business has required; identifying, then on-boarding new partnership opportunities, nurturing existing relationships and building strategies and tactics for growth. This involves, planning, account analysis, forecasting, discovering, prioritising, thinking outside the box, intricate industry knowledge, trend analysis, data and insights interpretation, evaluating ROI, listening and understanding the client’s needs and advising them with the best solution, or sometimes constructively saying no, keeping it honest and transparent.

I was advising business leaders across some of the most innovative small-medium size companies in EMEA. Various different verticals, from financial companies, entertainment, insurance, IT, marketing, recruitment agencies and more. The aim was to help them achieve their hiring and employer branding goals, whilst being resourceful. As Sales Coach, I worked with a number of colleagues, providing; coaching sessions, 121 training, best practice advise, group training and feedback. The goal was to develop better sales strategies and be a point of contact for a less tenured team members.

I have always wanted to explore as much of the world as I can. In 2014, I decided to take some time off and travel around South America. I met some some inspiring people along the way and took Spanish lessons so that could connect with the natives and also be independent. I had some incredible experiences and profound learnings that continue to manifest in almost everything I do.

Predominately a non-sales client relationship role. Included booking and optimising ad campaigns for new and existing business. Working with clients and ad agencies to provide the best marketing solutions in commercial branding. I also managed third party relationships with our partners in the French and German markets.

•Implement products and services that would help achieve client goals and drive over-all client satisfaction.•Day to day management and optimisation of multiple campaigns•Report analysis / editing, Tag optimisation, troubleshooting, discrepancy control, trafficking, and implementing click/imp tracking codes.•Primary client contact and ultimate point of accountability.•Building on both new and existing relationships with senior level professionals – meeting clients. •Provided mid level leadership/guidance to junior sales representatives and worked to contribute strategic value beyond day-to-day campaign tactics. •Establish effective pricing and staffing levels for each client; monitored Book of Business fluctuations to proactively identify risks and opportunities. •Achieved recognizable improvements in the skill level and Book of Business performance of my team

•Managed part of the recruitment process for the Security Service, Financial and Legal Service organisations. •Project management, team work, people management, assigning tasks, multi-tasking, working towards deadlines, database management, organising events such as OPQ’s and assessment centres, internal and external communication and general administrative duties.•Conducting In-depth interviews, transcribing and interview analysis.