Senior Lifecycle Marketing Manager
New York, Ny, Us
Led an award-winning Lifecycle Marketing team responsible for building the digital infrastructure that powers community building for more than 55 million users internationally.This culminated in a successful acquisition that drove 13.7x return on company per share value in less than a 4-year period.Strategy Development & Transformational Growth:• Determined monthly, quarterly, and annual KPIs, and built a roadmap to deliver on company goals.• Led a team that delivers over $5.5 million recurring, monthly ecosystem impact through ad-hoc and automated triggered lifecycle campaigns/flows, creating more than +7.3MM RSVPs and +6.7MM events scheduled on Meetup in a 3 year period.• Drove adoption of new product subscription offerings from inception to $1MM+ annual revenue generating lines of business.Implementation & Technical Expertise:• Utilized multiple mediums (Email, Push notifications, In-App messages, Webhook API calls) sending more than 9 billion annual touchpoints to connect with our audience at multiple stages in their lifecycle to drive maximum impact and value for both our customers and our business goals.• Led a cross-department team to rearchitect Meetup’s flow of customer data between our data warehouses and our customer engagement platform to create a real-time flow of customer data that can be used to personalize messaging and trigger marketing/product campaigns.