• Setting up Key Distributors in the cluster including the commercial processes• Setting up Field Management infrastructure and RTM Optimization• Manage Trade funds (Distributor Marketing Programs & Operator Purchase Programs)• Outlet mapping, channel segmentation and beat planning• Identifying emerging trade trends and insights. Crafting cluster activity plans at channel level and innovatively implement.• Sales planning, monitoring of sales targets, key performance metrics and channel plans• Together with the sales team, identifying & implementing actions for closing gaps• Leading, coaching and developing CD team within geography• Develop and execute the 5P’s with excellence in a given geography• Control and Manage trade spending for the region.

◾ Ensure delivery of sales targets; monthly, quarterly and annually◾ Coaching, training and building a winning spirit in the Field Sales Force◾ Ensure streamlined implementation of the customer strategy at POS to build market share◾ Gather market intelligence and competitor information regularly and continuously◾ Managing region field budgets and ensuring incremental sales volumes◾ I executed channel distribution plans and channel activations; ensured product availability in the trade, conducted promotions in the trade to heighten awareness and accelerate product off take. ◾ I ensured placement of point of sale (POS) and brand materials in strategic spots in the trade to enhance visibility

◾ Delivery of sales targets, monthly, annually and agreed category and customer objectives◾ Managing regions investment, maximizing long-term profitable growth, within Promo Spend◾ Adapting strategies to gain distribution, market shares and improve presence at POS◾ Weekly review of sales reports versus targets with the sales team◾ Preparation a variety of status reports, including activity, closings and follow-ups◾ Annual review of JBPs & Contracts with Distributors and Modern Trade customers◾ Training MT and Junior managers on the global PZ way of selling◾ Crafting promotion activities and oversee execution with third party's

◾Preparation and analysis of sales, market and customer sell out data.◾Collection of external environment data related to market, competition & trends.◾Development of sales quotas and forecasts for the commercial team.◾Business Planning Team (Commercial Planning Process & Forecast consensus). ◾Driving the trade offers and reports on the Trade Promotions appraisals.◾Consolidating trade marketing budget, evaluation of promotional spend and R.O.I.◾Preparation of performance report and tracking the team on a daily and weekly basis.◾Compilation of weekly, monthly and quarterly sales and production data for all categories.◾Ensure overall performance of team is appropriate to achieve company sales targets.◾Providing support for Sales Force Automation (S.F.A) and interpreting reports.◾Working with distributors and trade partners to ensure optimum execution analysis.◾Preparation of distributor K.P.Is and rebate payments.

◾ Sales Analysis – Daily, weekly and monthly generation of sales mix analysis report◾ Preparation of new client product concepts in liaison with the sales team and the chef.◾ Preparation of monthly and annual Food & Beverage forecasts◾ Analysis of P & L Statements, daily sales, purchases, requisitions, and consumption.◾ Cost control: Food, Beverage and Service costing◾ Supervision of various departmental costs◾ Assist managers in preparation of budgets and control of expenses◾ Developing system controls to enhance data integrity

◾ Assisting in the development and implementation of systems and procedures.◾ Preparation of general ledger entries and reconciliations◾ Assisting in the preparation of budgets and reports.◾ Calculating and checking to make sure payments, amounts and records are correct.◾ Record keeping and invoice monitoring systems up to date.◾ Bank reconciliation, posting and balancing.