Assisted in the digital communications strategy and analytics, significantly enhancing the agency's marketing communications strategy and optimizing digital channel performance. Played a pivotal role in the measurement, evaluation, and optimization of digital campaigns, directly contributing to the agency's success in a highly collaborative, client-facing environment. Established a reputation as a trusted expert and resource, independently managing assignments and driving client success through strategic insights and data-driven decisions. Led the execution of measurement and analytics for the clients's marketing activities, including defining measurement approaches, aggregating and analyzing data, and developing comprehensive reporting deliverables. Enhanced client and internal stakeholder engagement by effectively communicating outcomes and strategic recommendations, utilizing advanced information design and data visualization techniques. I championed a data-driven culture across teams, fostering continuous improvement in digital communications initiatives and supporting SEO practices through the implementation of industry standards and best practices. Drove client success by supporting key digital analytics, marketing communications, and SEO initiatives, translating data from diverse sources into actionable insights to optimize communication strategies. Created and delivered strategic dashboards and performance reports, providing omni-channel insights to stakeholders on a regular and ad-hoc basis, facilitating informed decision-making. I actively collaborated with client teams to align digital strategies with project objectives, established KPIs, and set realistic targets based on historical data and industry benchmarks. I defined and implemented performance measurement approaches, incorporating custom dimensions and events in analytics platforms, and ensured accurate reporting in collaboration with development teams.

Led comprehensive research and development initiatives focused on competitive web analysis, search engine optimization (SEO), content effectiveness, and lead capture/management strategies. This effort informed strategic decisions, enhancing our understanding of the competitive landscape, and identifying opportunities for client advancement. I formulated and executed a suite of recommendations aimed at optimizing clients' websites, focusing on refining the critical path, information architecture, and technology stack. These strategic enhancements were geared towards improving user experience and website functionality, facilitating a smoother user journey and potentially increasing engagement. I developed and implemented multi-faceted engagement channel strategies for clients, integrating both digital (inbound and outbound) and traditional mediums. This approach broadened client reach, diversified engagement opportunities, and reinforced brand presence across various platforms. Served as the go-to Subject Matter Expert (SME) for web analytics, offering pivotal insights and guidance to team members across multiple departments. By fostering a culture of data-driven decision-making, this role significantly contributed to the optimization of strategic initiatives across the organization. I facilitated a collaborative effort with web developers and marketing teams to ensure the rigorous implementation of SEO best practices. This collaboration was instrumental in enhancing online visibility, improving search engine rankings, and driving increased organic traffic. Provided critical support to strategy consultants and the data science team by interpreting complex web analytics, thereby informing and refining demand generation strategies. This collaborative effort aimed at maximizing marketing effectiveness and operational efficiency through data-informed insights.

Conducted in-depth analysis of web performance metrics using Google Analytics and Adobe Analytics, identifying key trends and areas for improvement. This foundational work enabled the development of data-driven strategies to enhance user engagement and conversion rates. Regularly synthesizing complex analytics data into actionable insights for clients, directly contributing to the optimization of their digital marketing efforts and web presence. My recommendations were instrumental in refining content strategies, user experience, and overall website performance. Proactively monitored client web properties, delivering comprehensive performance reports that informed ongoing strategy adjustments. This continuous oversight ensured clients remained agile, responding effectively to market and user behavior changes. Served as a critical liaison between the analytics team and account managers, ensuring flawless communication of tracking updates, strategic recommendations, and analytics insights. This coordination was key to maintaining a seamless, informed client relationship and enhancing service delivery. Led the implementation of analytics for new clients, from initial setup to tagging recommendations, laying a solid foundation for comprehensive web analysis. My efforts in this area guaranteed accurate data collection from the outset, facilitating effective long-term analytics strategies. Developed custom reporting dashboards using Google Data Studio, significantly improving clients’ ability to visualize and understand their web analytics data. These dashboards empowered clients with the insights needed to make informed decisions quickly. Utilized advanced data analysis tools such as R and Alteryx to compile and analyze campaign data, enhancing the precision of pacing and reporting. This approach allowed for more nuanced campaign adjustments and strategy development, driving improved campaign performance and efficiency.

Led the execution of comprehensive quality assurance protocols, detailed data analysis, and insightful reporting across multiple marketing campaigns and collateral assets. This initiative drove the enhancement of data integrity and accuracy, forming the backbone for data-driven decision-making and strategic campaign adjustments. Spearheaded the analysis and strategic development of effective tactics for diverse marketing channels, aligning initiatives with channel-specific and campaign KPIs. My efforts optimized marketing strategies across channels, resulting in improved performance metrics and increased return on investment. Conducted in-depth evaluations of current processes, data, and integration platforms, with a focus on Salesforce effectiveness. By optimizing these integrations, I facilitated smoother data flows and more effective marketing automation, contributing to enhanced audience targeting and campaign management. Collaborated closely with marketing teams, applying my expertise in automation execution, audience targeting, and bidding optimization strategies. Through this partnership, we achieved significant advancements in marketing efficiency and effectiveness, leveraging data to inform targeted campaign strategies and optimize budget allocation. I developed and implemented scalable processes for attribution modeling, campaign management, channel strategy, and platform utilization. These processes were designed to support the marketing team’s growth, ensuring strategies and tools could adapt to evolving business needs without sacrificing performance quality. Provided critical support to specialized marketing teams (email, paid media, search, SEO) through monthly performance analyses, reporting, and strategic optimizations. My role was pivotal in identifying performance shifts, uncovering actionable insights, and recommending data-driven optimizations, leading to continuous improvement in campaign outcomes and channel performance.

Actively collaborated with cross-functional marketing teams, bringing technical expertise and strategic insights to bolster the effectiveness of email, paid media, search, and SEO campaigns. My role was pivotal in enhancing campaign performance and efficiency across multiple channels through a blend of teamwork and digital marketing proficiency. I leveraged my technical skills in HTML/CSS and responsive email design to ensure that email campaigns were not only visually appealing but also optimized for performance across various devices. Implemented script automation and development initiatives that streamlined marketing processes, significantly reducing the manual effort required for campaign management and enhancing operational efficiency. I applied strategic thinking and deep knowledge of audience targeting and bidding optimization to maximize ad spend efficiency. Managed the functionality and operation of Salesforce, utilizing my CRM expertise to enable more effective customer relationship management and marketing automation. Conducted thorough analysis of data discrepancies, ensuring data accuracy and integrity. Performed comprehensive quality assurance and analysis across marketing campaigns, maintaining high-quality standards and contributing to the overall success and integrity of marketing initiatives. I oversaw content updates on various CMS platforms, keeping group sites updated and relevant. Identified and resolved business platform issues promptly, minimizing downtime and ensuring the smooth operation of essential business platforms. My problem-solving and project management skills were instrumental in supporting continuous business operations. Facilitated UAT testing and assisted in the creation of test scenarios, playing a critical role in the development and release of high-quality digital products and services. My focus on testing and attention to detail ensured that digital solutions met specified requirements before their official launch.

Directed collaborative efforts with the marketing and communications team, leveraging my expertise in HTML & CSS to drive significant improvements in both internal and external websites. This initiative not only enhanced site aesthetics and functionality but also optimized the user experience, aligning with our strategic marketing objectives. Designed and executed advanced marketing automation strategies, significantly improving campaign efficiency, and personalizing the user engagement. My efforts streamlined operations and facilitated a more targeted communication approach, leveraging technology to meet our marketing goals. Implemented rigorous quality assurance practices across all marketing campaigns and collateral, ensuring the highest standards of accuracy and effectiveness. This process safeguarded brand integrity and maximized the impact of our marketing initiatives. I developed comprehensive strategies for customer journey mapping, search engine optimization, real-time personalization, and user experience testing. My strategic approach optimized customer interactions across all digital touchpoints, enhancing user engagement, increasing conversion rates, and boosting overall customer satisfaction. I led the project management for the redesign of email and landing page templates, transitioning to Marketo 2.0, and overseeing the secure implementation of SSL certificates. These projects modernized our marketing assets, improved data security, and leveraged cutting-edge technology to enhance our marketing capabilities. I managed relationships and negotiations with external vendors for office location listings, programmatic advertising, and web redesign projects. My vendor management skills ensured high-quality services and contributed to the successful execution of targeted advertising campaigns and a comprehensive website overhaul.

I contributed to the optimization and enhancement of the company's digital presence through strategic SEO initiatives and technical improvements. Working closely with the marketing and communications teams, I focused on both internal and external website enhancements, leveraging my technical expertise to drive better search engine visibility and user engagement.Assisted in the maintenance and improvement of SharePoint and WordPress hosted websites, ensuring they were optimized for SEO and user experience. My efforts contributed to better site performance and increased online visibility. Successfully implemented new Google Analytics and Tag Manager accounts, providing the team with enhanced tracking capabilities. This allowed for more granular analysis of website traffic and user behavior, informing strategic decisions. Researched and procured a robust site search alternative to Google Custom Search, enhancing the website’s search functionality and improving the user experience for site visitors. Developed attribution models for digital marketing and email campaigns, significantly enhancing the marketing team's ability to track demand generation efforts and lead reporting. This initiative improved the understanding of campaign effectiveness and ROI. Assisted with the management of various vendors, including those related to PPC, office location listings, and web development. My role ensured that campaign tasks were executed effectively, contributing to the overall success of our digital marketing strategies.In this role, I applied my SEO and analytics expertise to support marketing objectives, driving improvements in digital marketing execution, and enhancing the company’s online presence. My contributions supported the growth of ABM Industries' digital footprint, leveraging technical skills and strategic insights to meet and exceed key performance indicators.

As a Corporate Marketing Intern I played a key role in supporting both internal and external marketing initiatives, leveraging my technical skills and collaborative spirit to enhance digital marketing assets and strategies. My contributions spanned from technical web development to creative design and execution of comprehensive B2B marketing programs, always aimed at aligning with the company's strategic KPIs.Provided essential support in the improvements and updates of SharePoint hosted websites, ensuring both internal and external digital assets remained effective and up-to-date. My practical knowledge of HTML was instrumental in creating responsive email templates that significantly improved the performance of email campaigns within Marketo 1.0. Additionally, I contributed to the redesign and migration of the external ABM website, enhancing its functionality and user experience.Worked closely with the Creative team to develop email redesign mocks, contributing to the visual and functional enhancement of marketing communications. This collaboration fostered a creative approach to engaging target audiences through email marketing.Assisted in the execution of diverse B2B marketing programs across various channels, industries, and target audiences. My efforts supported the company’s strategic objectives and KPIs, ensuring marketing initiatives were aligned with ABM Industries' overarching goals and effectively reached the intended audiences.This position at allowed me to apply my technical knowledge and creative skills in a real-world context, contributing to impactful marketing strategies and initiatives. My role not only supported the company's marketing objectives but also provided a comprehensive learning experience in the dynamics of corporate marketing within a leading B2B environment.