Bill Notartomaso Email & Phone Number

East Longmeadow, Ma, Us

UNLEASH YOUR CREATIVITYEverything from custom designed apparel collections, eCommerce store management and full-suite of professional marketing and creative services, Let us help take you to the next level.

Massachusetts, United States

Go beyond the data to find the people that mean the most to you; building relationships and growing businesses in meaningful ways. Founded with a goal to improve the positivity of the digital ecosystem. In a climate where the media is easily swayed and amplified by negativity, our goal is to assist brands by embracing relationships through positivity no matter the strategy.

Glastonbury, Ct

Totowa, New Jersey

Supervised a growing team and directly responsible for Global Digital Marketing Operations, Strategies, Budget and eCommerce Revenue Growth for the 129-year-old Industry leading Dance Apparel brand. • eCommerce: Created over-arching Global Marketing Strategy for branded websites and executed campaigns that have effectively grown revenue over 200% globally since arrival. • SEO & Website Management: Used industry best practices for redesign & daily management of 3 global eCommerce (run through Magento) & branded blog (run through Wordpress) websites. Focused on SEO standards and used competitive analysis tools to boost traffic and KPI’s.• Email Marketing: Created Email Marketing Strategy/Calendar involving multiple marketing blasts per week. Responsible for adding deeper segmentation and implementing transactional email series & workflows to retarget consumers.• PPC & SEM: Using industry standard programs & analytic tools, I built various Search, Display, Product Feed & Video campaigns through Google Adwords, Display Network, Adroll, Gmail campaigns, Bing/Yahoo, Paid Social Media, etc.• Graphic Design: Created graphics using Adobe Creative Suite for E-Mail, Website, Social Media and other Marketing collateral.• Social Media Marketing: Revamped Social Media and Content Marketing strategies using insights and consumer listening tools, which boosted fan growth over 20%, increased overall positive consumer sentiment & brand loyalty. • Brand (Reputation) Management: Collaborated with brick & mortar retail, traditional marketing to design various locally targeted campaigns to boost brand revenue & loyalty.ESP: BrontoeCommerce Platform: MagentoAffiliate Marketing: holistic & Linkshare/RatukenPPC, Analytics: Google WebMaster Tools & Bing

Times Square, Nyc

• Created an over-arching Digital Marketing Strategy for #2 Largest attraction company in the world. • Responsible for designing and overseeing the digital strategy for PR launches in conjunction with other locations across the United States.• Developed and implemented Social Media Strategy across multiple social media networks.• Researched Affiliate Marketing Opportunities.• Created & executed E-Mail Communication program to better communicate & promote brand.• Oversee SEM agency to ensure optimization of all PPC campaigns & overall SEO strategy. • Responsible for key upkeep & design changes on current website, making sure it adheres to best practices for SEO, E-Commerce, etc.• Focused on e-commerce KPI metrics and developed/implemented strategy to increase key areas based on user behavior.• Temporary Project.

Riverdale, Nj

• Online Marketing Consulting services for businesses looking to grow their visibility via online marketing & social media strategies. Use of Social Media platforms, TweetDeck, Hootsuite, Hubspot & Omniture.• Graphic Design skills for advertisements used through Microsoft & Adobe Creative Suite programs• Basic HTML & Web Design knowledge used through various platforms per clients request. (Wordpress, WYSIWYG, Adobe Dreamweaver, etc.)• Researched & updated clients to possible B2C & Affiliate opportunities to grow companies’ digital footprint. • Created effective paid advertisement campaigns using social media platforms, Search Engine Ads.• SEO, Google Analytics, Social Media Insights & Tracking links for tracking traffic and consumer tendencies. In addition, I used detailed competitive analysis, market comparisons & comparisons believed to be important to strategy online and then suggested campaign processes.

Lyndhurst, Nj

• Provided high quality customer service & sales to current & prospective residents while leasing luxury apartment homes. Was regularly requested to train new properties & oversee additional properties that were struggling to meet Corporate imposed goals.• Created new processes to maximize revenue; control expenses, improve customer & resident retention/satisfaction. Community had increased annual gross revenue by 15%, which helped increase REIT stocks. My property was one of 3 Regional properties that reported Revenue to Stock Holders.• Used Salesforce CRM & Marketing Cloud for Lead Management, Billing & Customer Service/Interactions.• Multi-Tasked with residents & different departments to ensure that all requests & projects were completed in a positive & efficient manner.• Regularly listened & corresponded professionally with current & prospective residents to quickly resolve any concerns while keeping companies best practices in mind.• Responsible for generating content on Social Media & Craigslist. During Hurricane Sandy, I updated residents regularly to things like Public Transportation changes & Community updates on power outages. Kept resident moral up during difficult time.

Franklin, Ma

• Supervised the new design, daily maintenance & SEO for 3 proprietary e-commerce websites. Overall online sales increased by 98% in the first fiscal year of being updated. Average sales went from $40 - $125/sale.• Created process for adding new & existing store inventory to all of the websites, including product descriptions & photography for products we could not access via vendors FTP sites. Overall inventory went from 53% to 100% in the first 90 days of me taking over the process. • Responsible for Online Community Content/PR on Social Media & blogging platforms. Organic engagement increased by average of 75% during my first year managing community content. Total followers increased 200% by the time I left in 2012.• Led E-Blast procedures using Constant Contact for our Business Development & Team Sales Dept. Also created bi-monthly Mobile & E-Mail Marketing for our Mobile Club members to boost Customer Loyalty.• Proactively researched & acquired Affiliate Marketing opportunities creating B2B & B2C partnerships. Monitored competitors to ensure that our practices & product marketing set the benchmark for the industry.• Was the youngest Retail Manager in the company & repeatedly merchandised new retail locations. The company had 4 retail locations, now has 21 spanning 3 different divisions.• Increased retail sales annually on average of 15% by developing a strong relationship within the community. My stores also had the lowest LP (Loss Prevention) rate of any retail location. • Trained new employees on Customer Service, Loyalty & Sales processes. Created a scheduling system that was implemented through out the entire company. Was used to analyze payroll to maximize retail ROI.

Salem, Nh

• I was the first hire for this Department - Introduced the Business Development Center concept to small automotive dealership, a company that did not already have procedures previously established.• Organized/Tracked/Scheduled appointments & sales using Microsoft Office Applications.• Used Customer Service & Sales procedures through Internet/e-mail/phone leads to build & grow sales through social media & digital marketing. We were handling an average of 250+ leads daily. Closing 40-60% monthly.• Utilizing Dealer.com program, I was responsible for making sure all inventory was properly displayed and that all inquiries were responded to in an efficient manner.

Ncfe Accredited Certification & Diploma, Advanced Digital Marketing, Social Media Marketing & Online Reputation Management

Social Media Creation, Social Media Management, SEO (Search Engine Optimization) Implementation, SEO Management, PPC (Pay-Per-Click).

Business Administration

Completed some course work in Retail Management, Accounting & Creative writing, among others.

Communications

Some Course work completed in Voice Dictation & Communications, Creative Writing & Psychology - among others.