Strategy Design and Implementation: Design, implement, review, and facilitate effective marketing strategies that align with the company’s goals and market needs, while conducting thorough research and gathering intelligence on competitor products and industry trends to inform strategic decisions.Budget Oversight and ROI Measurement:Oversee and manage financial budgets related to marketing activities, ensuring efficient allocation of resources and measuring return on investment (ROI) to ensure financial efficacy.Corporate and Product Communications: Manage corporate communications and product marketing initiatives to enhance the company's brand image and market presence.Digital and Social Media Campaigns: Develop, manage, and oversee digital marketing and social media strategies to engage target audiences and drive brand awareness.Event Planning and Execution: Plan and manage exhibitions, conferences, and corporate events to promote the company's products and services.Campaigns and Initiatives:2024 Drug & Substance Abuse2023 Healthcare for Evolving World2022 iGo Wellness2021 COVID Response2020 More with US Campaign

App and Service Launches2019 - Econet Yomix App: Successfully launched the Econet Yomix App, achieving over 500,000 downloads within 90 days. The app allows customers to create their own bundle for Voice, Data, and SMS.2018 - Kwese-iflix Streaming App: Developed the campaign for the Kwese-iflix streaming app, resulting in 1 million downloads within 90 days.2017 - Kwese TV Campaign: Created and executed the Kwese TV campaign, leading to over 100,000 sign-ups within 90 days.Brand and Campaign Development2016 - Elevate Youth Campaign: Developed and launched the Elevate Youth campaign, garnering over 1 million sign-ups within 90 days.2015 - Econet Corporate Rebranding: Successfully rebranded the Econet Corporate brand through an award-winning campaign.2014 - High Value Touch Points: Designed and rolled out high value touchpoints across the country to service to premium customers.

Campaign Development and Implementation:Developed and implemented the Celebrity Campaign for Voluntary Medical Male Circumcision (VMMC), enhancing public awareness and engagement.Stakeholder Management: Managed the relationship with the Ministry of Health to ensure regulatory approval of campaigns, facilitating smooth execution and compliance.Marketing Communication: Managed marketing communication efforts for PSI in Zimbabwe, ensuring effective dissemination of health messages and promoting PSI's initiatives.

Sales and Operations Alignment: Chaired the Sales and Operations meetings to ensure alignment between production, sales, and marketing, optimizing overall business performance.Research and Development Management:Managed the research and development of new products, driving innovation and expanding the company's product portfolio.