Associate Brand Manager, A.R., Prosobee, And Lactofree Lipil
Lawrence Township, Nj, Us
The opportunity to help give infants a nourishing start in life was irresistible (hey, who can say no to a cute little baby?), as well as an enticing place to gain experience in healthcare and consumer marketing. Fresh out of B-school and assigned to a category where I was able to assist in developing an integrated multi-channel marketing plan (Print, Internet, Direct Mail, Retail Promotions, Key Opinion Leader Recommendations) combined with the establishment and development of a new SKU launch with cross-functional team, driving annual product sales growth of 17%+. I developed a new way to deploy key materials to excite our 400 person sales force on both mature and new products through interactive web conferencing, sales visuals, national sales meetings, and collateral thematic support, leading to over delivery of product awareness rates of 20%+.