Bo (Bo Kyung) Chun Email & Phone Number

London, Gb

Beverly Hills, California, Us

Leading/managing technical & tactical data strategy and analytics solutions - for B2C marketing and B2B sponsorship across EMEA/APAC/LATAM. Including Marketing Analytic, Data/MarTech, Strategic BI solutions, Data products, Data literacy and Governance.

Beverly Hills, California, Us

London, Gb

Global Adidas Group / Global PSA (Stellantis) GroupLed performance analyse and media spend optimisation – by objective, audience and funnel. Evaluating measurement framework – lower to upper funnels – and KPIs to guide action plans and deliver insights for strategic business decision. • Measurement framework development • Audience analytics - attribution tactics and behaviour journeys analysis• Strategic analysis - market forecast and budget allocations • Led digital measurement and performance review, incl. Ad attention, brand lift study• Led global tracking management and optimisation i.e. naming conventions

Beverly Hills, California, Us

Analytics project lead: overseeing all stages of measurement, output, reporting and optimisation• Revises and manages data tools and digital assets in EMEA & APAC, 150+ domains• Tools include Google Analytics, web/social analytics and DMP• Manages internal and external relationships for audience insights and measurement projects• Projects include real-time dashboards, post-show reports, audience behaviour, and a/b testingAudience insights and segmentation lead: unifying social, 1st party and 3rd party audience data analysis• Undertakes both tactical and technical aspects at commercialising audience data• Designs data-touchpoint integration for e-commerce and user experience projects• Research analysis, uncovering “whys” behind audience behavioursMeasurement and data product lead: provided consultancy on digital measurement and audience targeting extension• Customise measurement plans by brand and campaign objectives• Manages data products, carrying out regular benchmarking for partnership solutions

Beverly Hills, California, Us

• Owned audience segmentation and insights for EMEA & APAC regions• Led KPI measurement from ad performance by sales type• Programmatic campaign optimisation: Google Ad Mager/DV360

New York, Us

• Campaign A/B testing and optimisation; data analysis and reporting• Developed CTR data analysis and reporting - Tableau and Excel• Proposed new ad-unit mockups using CSS/HTML

• Developed a pricing model based on quantitative measures and qualitative research• Brand perception, consumer perception and marketing mix modeling• Executed brand awareness and market penetration forecasting and planning in product lines

Executive Education, Business Analytics: From Data To Decisions

Master Of Science (Msc), International Marketing

Bachelor’S Degree, Economics

Summer Session, International Marketing