In my role at this leading publishing agency within the parenting space, I combined my client management expertise with a strong creative background to deliver high-end campaigns. My responsibilities included:• Strategic Planning: Developed project plans, timelines, and budgets in collaboration with cross-functional teams.• Creative Collaboration: Briefed designers, videographers, and editors to produce engaging campaign assets tailored to client needs and ensuring brand consistency. • Project Coordination: Led the coordination of internal resources and third-party vendors to ensure a smooth execution of projects.• Production Oversight: Managed the entire production process from concept to final delivery, guaranteeing high-quality campaign outputs that exceeded client expectations, within given deadlines.• Community-Based Influencer Management: Engaged and collaborated with everyday parents, guiding them in creating relatable and genuine video content that resonates with other parents. • Client Relations: Acted as point of contact for clients, addressing their concerns and fostering strong, positive relationships.• Team Management: Managed and mentored interns, overseeing their daily tasks and providing guidance to help them develop their skills and contribute to team projects effectively. • Video Production Management: Led the entire video production process, from concept development and pre-production planning to on-set direction and post-production review, ensuring smooth execution and high-quality results.Brand Collaborations: LEGO, Faber-Castell, Koala, Shoes & Sox, Prospan, PAW Patrol, Gabby’s Dollhouse, Danone, Natalis, Mocka, Euky Bear, Little Bellies, Medela and more.

During my career at this dynamic marketing automation agency that focuses on eCommerce, my key responsibilities included:• Content Design: Designed engaging and personalised content for multi-channel marketing automation campaigns, including email, onsite, social media and SMS, to drive engagement, conversions and lead generation.• Customer Journey Personalisation: Leveraged data-driven insights to create personalised content that resonates with customers at different stages of their journey.• Team Collaboration: Worked closely with email marketers to ensure content was strategically aligned with campaign objectives, optimising messaging across channels for different audience segments. • Client Management: Managed client communication, fostering relationships to ensure alignment with marketing goals and strategies.• Performance Tracking & Reporting: Monitored key metrics and analysed campaign performance, providing actionable insights and recommendations to clients for continuous improvement and optimisation of marketing efforts.• Internal Marketing & Branding: Led marketing efforts for the agency itself, including creating designs for Twinkle, a digital commerce magazine, managing social media pages, and producing a recruitment video that effectively communicated the agency’s brand and values.• SEO Content Creation: Developed SEO-optimised content, ensuring improved visibility and ranking across search engines. • Team Leadership & Mentorship: Led and mentored the content team, providing guidance and support to drive high-quality output and continuous improvement in content development processes.• Company Culture: Member of party committee and led the initiative of the “Performer of the Week”.

Developed and optimised daily commercial content for Acties.nl, focusing on promotions, discounts, and associated online retail stores to drive website conversion and enhance user engagement.

Created product content for Berden Mode & Wonen’s online department store, aimed at enhancing the customer journey and ensuring a seamless shopping experience.

Kickstarting my career at Ter Horst van Geel during the launch phase of their online store came with a diverse range of marketing and communication responsibilities:• Web Content & Management: Crafted, edited, and proofread a variety of marketing content, including blog posts, newsletters, product descriptions, and social media posts, ensuring clarity, engagement, and brand alignment.• Visual Design: Created visually appealing graphics and layouts for both digital and print materials, maintaining consistency with brand guidelines and enhancing the overall visual identity.• Campaign Coordination: Managed marketing calendars, ensuring the timely delivery of all marketing materials, while coordinating with cross-functional teams and external vendors to execute cohesive and impactful campaigns.• Team Leadership: Led a small team of marketing and content coordinators, driving the marketing agenda and working together to achieve campaign goals.• Event Management: Managed monthly fashion events for 10 stores, aligning them with the marketing strategy to enhance brand visibility and customer engagement.

As part of my graduation assignment given by the advertisement agency Circa Twee, I created a plan for the new online fashion store Ter Horst van Geel. This resulted in a guidebook for the stylists in the already existing and renowned offline stores.

During my internship at Fashcom, I gained practical experience as a web editor in the fashion industry. My daily responsibilities included:• Trend Spotting: Followed the latest fashion trends to keep content fresh and relevant.• Content Creation: Wrote about new online stores, brands, and promotions, and crafted engaging blog posts.• Visual Content: Designed banners to enhance site aesthetics and promotional efforts.• Social Media Management: Managed social media accounts, fostering community interaction and brand visibility.