Select clients include: • Dan Technologies - designed an MVP for a data and AI driven edtech product and I'm currently collaborating closely with the founder (Stanford GSB) to evolve the product based on user feedback. • Medevio - redesigned mobile app UX/UI, created a design system, and designed a dark theme. Medevio is an international healthtech startup that enables remote contact between doctors and patients. • Shelterluv - worked with the PM to design UX/UI for solutions that allow government-based animal shelters to track law enforcement work. Shelterluv is a Bay Area based StartX startup. • Avail Medsystems - worked with the product team to design the digital help center user experience. Avail is a Bay Area based medical device startup. • Emotiv - worked with the VP of product to design UX/UI for Emotiv's new brain data measuring software solution. Emotiv is a recognized pioneer and market leader in the field, and their products have won numerous international awards including the Red Dot Award.

Provided psychological research assistance for a lifestyle intervention study.

Worked for David Aaker, Professor Emeritus at the University of California, Berkeley's Haas School of Business and Vice Chairman at Prophet (also hailed as the “Father of Modern Branding"); helped promote Aaker on Brands and Brand Relevance: Making Competitors Irrelevant and assisted with personal branding.

In addition to gaining foundational UX skills, I led marketing initiatives, promoting user-centered design principles.

I provided psychological research assistance to General Atlantic Professor of Marketing Jennifer Aaker in the writing of the book The Dragonfly Effect: Quick, Effective, Powerful Ways to Use Social Media to Drive a Social Change. I was tasked with researching how to tap psychological insights to design innovative products and I helped to develop the theoretical framework of the book. I also helped to develop course materials for the Power of Social Technology class and provided research support for an academic article published in Journal of Consumer Research (JCR), a top-tier journal in consumer psychology.