Copywriter, Creative Director
CurrentAs a copywriter and consultant, I serve the needs of agencies and clients alike (please see the Summary description above).
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@andersadvertising.com
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Bob Anders is listed as Financial Writer and Marketing Consultant at Anders Advertising at Anders Advertising, based in Johns Island, South Carolina, United States. AeroLeads shows a work email signal at andersadvertising.com and a matched LinkedIn profile for Bob Anders.
Bob Anders previously worked as Copywriter, Creative Director at Anders Advertising and Creative Director / Copywriter at Parrish Anders & Partners. Bob Anders holds B.S., Advertising from S.I. Newhouse School Of Public Communications At Syracuse University.
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Strategically-focused advertising + financial writer with the uncanny ability to work directly with financial advisors and others to build reputations, distinguish offerings and describe the client experience. Since 2010, I have written for more than 2,000 prominent executives and advisors at Merrill Lynch, J.P. Morgan, Raymond James and Wells Fargo – their websites, Linked-In profiles, video scripts, brochures, bio sheets, white papers and prospecting letters. I fully understand the world of investing, the art of positioning, and yes, the constraints of Compliance.At leading agencies, I have also written print and broadcast advertising, online and dm communications, and promotions for:• ACT! • American Express • AT&T • Brother • BMW • BusinessWeek • Capital One • Chase • Citibank • DYMO • FedEx • GNC • HBO • Mattel • Merrill Lynch • MFS • Nissan • NYNEX • Olympus • Peachtree • Quick & Reilly • Save the Children • Snag-a-Job • Tinactin • UBS • Vanguard •
Listed skills include Collateral, Direct Response, Integrated Marketing, B2B Marketing, and 37 others.
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As a copywriter and consultant, I serve the needs of agencies and clients alike (please see the Summary description above).
Created powerful and memorable-to-many advertising, direct mail, collateral and e-communications for Olympus Cameras, Snag-a-Job, Saxon Mortgage, Peachtree and ACT! Software.
Worked with great people to "integrate" the message for BMW, UBS, Quick & Reilly, SNET and DYMO.Television, print, direct mail, online.
As a colleague once said, "if it holds ink, Anders can write it." So I did (radio, too) for Driver's Mart, Prudential Direct, MFS Mutual Funds and Tinactin's first website with John Madden.
In a world where it was said, "tonight's another day," I used my first Mac to write for Nissan, American Express Gold Card and National Car Rental.
Wrote and re-wrote the Merrill Lynch Tax Reform Campaign – the rest of those years were a blur. Quite possibly, though, there were print ads and direct mail copy for Holiday Inn, US Army National Guard and New York Telephone (before it was NYNEX, later Verizon).
Was the first writer faced with explaining the virtues of "linked" checking and savings accounts. That, and other firsts, for Chase – including $25 bribes for opening IRAs. Also created epic two-minute spots and print ads for Save the Children (met Bonnie Franklin and Michelle Lee).
1989 - 2000: Each Monday night, I taught the school's first and only integrated marketing course – "The Integrated Portfolio: It Will.
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Bob Anders works for Anders Advertising.
Bob Anders is listed as Financial Writer and Marketing Consultant at Anders Advertising at Anders Advertising.
AeroLeads has found 1 work email signal at @andersadvertising.com for Bob Anders at Anders Advertising.
Bob Anders is based in Johns Island, South Carolina, United States while working with Anders Advertising.
Bob Anders has worked for Anders Advertising, Parrish Anders & Partners, Publicis Advertising, Warwick, Baker, O'Neill Advertising, and Nash.
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Bob Anders holds B.S., Advertising from S.I. Newhouse School Of Public Communications At Syracuse University.
Bob Anders is listed with skills including Collateral, Direct Response, Integrated Marketing, B2B Marketing, Corporate Branding, Direct Marketing, Direct Mail, and Creative Strategy.
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