Bob Baker Email & Phone Number

Manhattan Beach, California, US

• Started a consulting/investment company focused on servicing institutional owners of retail properties and investing in Retail Centers. Primary consulting assignments were negotiating leases, lease.
• Revenues from consulting and brokerage activities increased double digit from 2013-2021
• Invested in three real estate opportunities
• Merged with SEG Advisors in fall 2018

• Led development, leasing and merchandising on two large mixed-use ground -up developments totaling more than 3 million sq. ft (Park Lane- Dallas, TX and The Landing- Renton-WA). Responsible for preleasing to achieve.
• Preleased both developments to 70% to achieve construction financing (in excess of $470MM)
• Hired architects, attorneys, and leasing brokers on both developments
• Negotiated a $22MM contribution by city for development in Renton, WA
• Re-purposed JC Penney building in California

Washington, District Of Columbia, US

• Oversaw leasing department for the Western Region comprising 14 shopping centers totaling over 8 million square feet which included; Bay Street (Emeryville), Manhattan Village (Manhattan Beach), Marketplace at Birdcage.
• Repositioned Manhattan Village shopping center through a remerchandising effort resulting in an increase in productivity. (Sales psf increased from $275psf to $475psf)
• Preleased (100%) the former Macy’s building in Westwood.
• Preleased (82%) ground-up mixed-use development in Emeryville
• Western Region leasing team averaged leasing over 450,000 sf/yr. over 4 years generating an average $2.4MM year in leasing fees.
• Increased value of properties in Palm Desert, Westwood, and Sacramento through leasing efforts by $40MM over a 3-year period

Los Angeles, California, US

• Responsible for leasing Regent’s portfolio of “Urban Entertainment Villages” totaling over 600,000 square feet of new shopping centers. Involved in all aspects of development process including acquisition analysis.
• Preleasing Hollywood Marketplace to 80% (prior to purchasing property)
• Exceeding proforma rents by 20% for Hollywood Marketplace
• Identified and negotiated anchor tenants for Burbank Plaza and Westwood Marketplace
• Created development responsibility matrix for company

Chicago, IL, US

• Added value to regional shopping centers through proactive leasing efforts that included: creating merchandising mix; identifying new G.L.A. possibilities; up-leasing (replacing low producing tenants with higher.
• Negotiate leases with tenants and their legal counsel
• Projecting leasing assumptions for annual budgets
• Design five (5) year merchandising plans (tenant mix)
• Create leasing proformas for new developments
• Update corporate executives/partners with status reports

• Practiced several aspects of commercial brokerage including leasing, sales, appraising, and development consultation. Specialized in representing owner/landlords in the sale and leasing of their retail/office.
• Developing marketing and leasing programs
• Performing market analysis and pricing recommendations
• Reviewing and coordinated property management companies
• Negotiating property acquisition for retail spaceEfforts resulted in completing over 150,000 square feet of leased space and seven sales. Successful exclusive tenant representation of five clients in which twelve.

• Lease retail shopping centers totaling over 250,000 square feet in inventory. Create promotional materials for clients’ listings for brokerage community and potential users. Represented retail clients with multiple.
• Identifying/analyzing new markets
• Performing comparative lease analysis
• Conducting strategy meetings with retail leasing staff
• Setting hiring recommendations of leasing brokersThese efforts resulted in the expansion of the retail department to twelve brokers and being named the top producer of 1989 and 1990 of the Company’s retail division

• Lease retail shopping centers totaling over 250,000 square feet in inventory. Create promotional materials for clients’ listings for brokerage community and potential users. Represented retail clients with multiple.
• Identifying/analyzing new markets
• Performing comparative lease analysis
• Conducting strategy meetings with retail leasing staff
• Setting hiring recommendations of leasing brokersThese efforts resulted in the expansion of the retail department to twelve brokers and being named the top producer of 1989 and 1990 of the Company’s retail division

• Lease retail shopping centers totaling over 250,000 square feet in inventory. Create promotional materials for clients’ listings for brokerage community and potential users. Represented retail clients with multiple.
• Identifying/analyzing new markets
• Performing comparative lease analysis
• Conducting strategy meetings with retail leasing staff
• Setting hiring recommendations of leasing brokersThese efforts resulted in the expansion of the retail department to twelve brokers and being named the top producer of 1989 and 1990 of the Company’s retail division

Bachelor Of Arts, Economics

Economics