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@ecmd.com
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Bob Ballard is listed as EVP, CRO, CMO | Sales & Marketing | Building Teams, Customer Relationships & Brands | Consumer Products at ECMD, Inc., based in Charlotte Metro, United States. AeroLeads shows a work email signal at ecmd.com, phone signal with area code 952, and a matched LinkedIn profile for Bob Ballard.
Bob Ballard previously worked as Executive Vice President, Chief Recruiting Officer at Ecmd, Inc. and Vice President of Marketing at Ecmd, Inc.. Bob Ballard holds Bachelor Of Science, Business Administration, Sales And Marketing from The University Of Toledo.
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Executive business leader with significant sales, marketing and general management experience for major consumer and industrial businesses. Strengths in: Developing Sales and Go-to-Market Strategies: Analyze the marketplace and create strategic sales plans to drive share and win with customers. Building and Leading Teams. Attract talent and create effective processes to achieve aggressive growth objectives that create value.Delivering Financial Results. Full P&L responsibility to make investment tradeoffs that maximize return and exceed annual targets.Creating and Executing Sales & Marketing Strategies. Understand customer needs and translate into winning solutions, connecting to the purchase process with impactful integrated communications.Specialties: Strategy, Delivering P&L Results, Sales Leadership, Sales Management, Sales Process, New Business Development, Brand Development, Brand Awareness, Integrated Marketing, Omni Channel, Communications Strategies, Big Box Retailers, FDM, Consumer Products, CPG, Consumer Packaged Goods, Direct Response, Distribution Strategies, Digital Marketing, Social Media, social media marketing, email marketing, CRM, SEO, PPC, B-B, B-C, Consumer Durables, Hardgoods, Voice of Consumer, Customer Insight, Shopper Marketing, Advertising, Agency Management, Product Development, Market Research, Key account Management, Talent, Talent Development, Inspirational Leadership, Competitive Analysis, Distribution Strategies, Home Appliances, Building Materials
Listed skills include Positioning, Omni, Pur, Team Building, and 153 others.
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North Wilkesboro, North Carolina, Us
Responsible for leading and executing the strategy for senior level talent acquisition, employee development, and succession planning. Additionally, lead marketing execution and facilitate ECMD’s strategic initiatives
North Wilkesboro, North Carolina, Us
Employee-owned (ESOP) manufacturer and distributor of specialty building materials with the purpose of improving the lives of its 1200 employees across 16 facilities. • Defined employee and customer experience strategies for a portfolio of businesses sold through DIY, building products retail chains, and pro lumber yards. • Defined corporate strategy to drive financial performance, employee retention, and reduce waste. • Implemented competencies and processes to enhance the customer and employee experience. • Launched social media platform to inspire, inform, and activate DIY shoppers, remodelers, and builders.• Defined shopper segmentation and journey maps for omnichannel, digital B-B platform
Advisory and consulting services that create growth strategies through a customer-first approach. Created XP to bring an “outside-in” customer-centric approach to help leaders articulate business needs into a select few strategic initiatives that drive long term sustained growth. Success stories with established industry leaders in consumer products, automotive, healthcare, and SaaS providers.• Define brand’s “why” to create unique value for customers.• Actionable segmentation and journey maps to identify opportunities.• Innovation roadmaps that create product leadership to drive share.• Project management and business development excellence to ensure quality execution to deliver KPIs.
Muscatine, Iowa, Us
$550 million fireplace and stove business, 2,000 members, 9 facilities, a division of HNI Corporation.Defined sales, brand and channel marketing strategies for products sold through retail and new construction channels. Reporting to President led channel marketing VP’s, brand directors, digital marketing and creative services who collectively were accountable to grow sales.• Developed various channel specific marketing programs, creating foundation for B-B relationships, rewarding commitments and incenting mix allowing for faster growth.• Defined and implemented omni-channel strategy, creating a seamless experience from social, mobile, web to in-store which significantly grew sales.• Owned CRM (SF.com) and other sales technology (Enterworks, Sitecore) which enabled customer communication, access to sales tools through B-B portals, sales apps and websites.• Led NPD process, delivering new products which increased share and vitality index. • Defined a comprehensive A&D strategy, enabling products to be specified early in buying process. • Directed, coached and mentored high performing team recognized throughout organization.
Ecully, Fr
$4 billion consumer products business with 24,000 employees, ALL-Clad is a $100MM premium cookware brandDirected integrated marketing strategy and annual P&L results. Planned and developed promotional sales plans around key events with retailers: Williams-Sonoma, Sur La Table, Bloomingdales, Macys and BBB. Reporting to CEO, led a team of 8 which includes brand managers and MARCOM managers. • Defined new product launch sales and sales planning process, improving execution while driving retail performance.• Developed digital strategy and e-commerce business plan, driving BTB and BTC business model.
El Paso, Texas, Us
$1.2 billion global consumer products business with 2,000 employees, licensee for leading consumer brands.Led P&L results and overall marketing strategy for $200M retail appliance division. Developed new products in personal care and wellness categories. Implemented quarterly promotional sales plans analyzing Nielsen/IRI data and partnering with CPG retailers: Wal-Mart, Target, Walgreens, Bed Bath & Beyond and Ulta. Led and guided team of directors, brand managers, graphic designers and marketing services.• Implemented key account development and sales planning process with Wal-Mart and Target teams, realizing YOY sales growth.• Added DRTV executions to marketing mix to launch new products, creatingincremental revenue. • Developed successful integrated marketing communication strategy, informing, engaging and activating consumers. Drove share of voice through traditional and new media outlets.
Benton Harbor, Michigan, Us
$20 billion global home appliance business with 70,000 employees and 50+ facilities in 170 countries.GM, Jenn-Air Brand (2008 – 2009)Turned around premium brand business and delivered P&L results, while redefining sales organization, go-to-market strategies, creating product plans and integrating marketing communications. Senior Director of Sales & Marketing (2004 – 2008)Defined and executed sales and marketing strategies for Whirlpool’s portfolio of brands (Whirlpool, Maytag, Kitchen Aid, Jenn-Air and Amana) sold through Sears. Led global product teams driving innovation for Kenmore cooking appliances. Director, North American Sales and Marketing Operations (2002 – 2004)Through thought leadership and change management, led North American Sales and Marketing Group creating and implementing a Total Price Productivity Strategy.National Manager, Growth, Marketing and Innovation (2001 – 2002)Led organization of product marketing and sales associates responsible for growing the after-market accessory and specialty products business.
Sydney, Nsw, Au
Largest designer and manufacturer of steel storage racking systems in North America with revenues of $500MM, 650 employees and 6 facilities. Senior Sales Director, National Direct AccountsGenerated significant revenue growth of storage and conveyor products to big box and specialty retailers, 3PL’s and e-commerce leaders.
Irvine, Ca, Us
North American division of $5 billion global home appliance manufacturer, 20,000 employees in 140 countries.North American Sales LeaderDirected and managed B-B sales ($100MM) of major appliances through two-step distribution, new construction wholesalers and Sears.• Created and implemented sales process, exceeded revenue and profit goals by over 20% for 5 straight years.• Key strategic manager in planning sales and marketing tactics, distribution, pricing, product improvements and performance expectations. • Built team of six regional sales managers who exceeded annual goals, implement various promotions and developed strong relationships.
Sales RepresentativeIncreased sales 350%, opening 65 new accounts. Managed, maintained account base of 85+ customers in Northern Illinois. Determined, negotiated pricing strategies for individual accounts.
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Bob Ballard works for ECMD, Inc..
Bob Ballard is listed as EVP, CRO, CMO | Sales & Marketing | Building Teams, Customer Relationships & Brands | Consumer Products at ECMD, Inc..
AeroLeads has found 1 work email signal at @ecmd.com for Bob Ballard at ECMD, Inc..
AeroLeads has found 1 phone signal(s) with area code 952 for Bob Ballard at ECMD, Inc..
Bob Ballard is based in Charlotte Metro, United States while working with ECMD, Inc..
Bob Ballard has worked for Ecmd, Inc., Speedway Children'S Charities, Wilkes Chamber Of Commerce, Xperience Partners, and Hni Corporation.
You can use AeroLeads to view verified contact signals for Bob Ballard at ECMD, Inc., including work email, phone, and LinkedIn data when available.
Bob Ballard holds Bachelor Of Science, Business Administration, Sales And Marketing from The University Of Toledo.
Bob Ballard is listed with skills including Positioning, Omni, Pur, Team Building, Market, Sound, Channel, and International Sales.
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