Bob Ballard Email and Phone Number
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Executive business leader with significant sales, marketing and general management experience for major consumer and industrial businesses. Strengths in: Developing Sales and Go-to-Market Strategies: Analyze the marketplace and create strategic sales plans to drive share and win with customers. Building and Leading Teams. Attract talent and create effective processes to achieve aggressive growth objectives that create value.Delivering Financial Results. Full P&L responsibility to make investment tradeoffs that maximize return and exceed annual targets.Creating and Executing Sales & Marketing Strategies. Understand customer needs and translate into winning solutions, connecting to the purchase process with impactful integrated communications.Specialties: Strategy, Delivering P&L Results, Sales Leadership, Sales Management, Sales Process, New Business Development, Brand Development, Brand Awareness, Integrated Marketing, Omni Channel, Communications Strategies, Big Box Retailers, FDM, Consumer Products, CPG, Consumer Packaged Goods, Direct Response, Distribution Strategies, Digital Marketing, Social Media, social media marketing, email marketing, CRM, SEO, PPC, B-B, B-C, Consumer Durables, Hardgoods, Voice of Consumer, Customer Insight, Shopper Marketing, Advertising, Agency Management, Product Development, Market Research, Key account Management, Talent, Talent Development, Inspirational Leadership, Competitive Analysis, Distribution Strategies, Home Appliances, Building Materials
Ecmd, Inc.
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Executive Vice President, Chief Recruiting OfficerEcmd, Inc. May 2024 - PresentNorth Wilkesboro, North Carolina, UsResponsible for leading and executing the strategy for senior level talent acquisition, employee development, and succession planning. Additionally, lead marketing execution and facilitate ECMD’s strategic initiatives -
Vice President Of MarketingEcmd, Inc. 2018 - May 2024North Wilkesboro, North Carolina, UsEmployee-owned (ESOP) manufacturer and distributor of specialty building materials with the purpose of improving the lives of its 1200 employees across 16 facilities. • Defined employee and customer experience strategies for a portfolio of businesses sold through DIY, building products retail chains, and pro lumber yards. • Defined corporate strategy to drive financial performance, employee retention, and reduce waste. • Implemented competencies and processes to enhance the customer and employee experience. • Launched social media platform to inspire, inform, and activate DIY shoppers, remodelers, and builders.• Defined shopper segmentation and journey maps for omnichannel, digital B-B platform -
Member Board Of DirectorsSpeedway Children'S Charities Feb 2024 - PresentConcord, North Carolina, Us -
Member Board Of DirectorsWilkes Chamber Of Commerce Oct 2022 - PresentNorth Wilkesboro, North Carolina, Us -
Chief Xperience AdvocateXperience Partners 2012 - PresentAdvisory and consulting services that create growth strategies through a customer-first approach. Created XP to bring an “outside-in” customer-centric approach to help leaders articulate business needs into a select few strategic initiatives that drive long term sustained growth. Success stories with established industry leaders in consumer products, automotive, healthcare, and SaaS providers.• Define brand’s “why” to create unique value for customers.• Actionable segmentation and journey maps to identify opportunities.• Innovation roadmaps that create product leadership to drive share.• Project management and business development excellence to ensure quality execution to deliver KPIs.
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Senior Vice President Of Marketing (Cmo) For Hearth And Home TechnologiesHni Corporation 2013 - 2017Muscatine, Iowa, Us$550 million fireplace and stove business, 2,000 members, 9 facilities, a division of HNI Corporation.Defined sales, brand and channel marketing strategies for products sold through retail and new construction channels. Reporting to President led channel marketing VP’s, brand directors, digital marketing and creative services who collectively were accountable to grow sales.• Developed various channel specific marketing programs, creating foundation for B-B relationships, rewarding commitments and incenting mix allowing for faster growth.• Defined and implemented omni-channel strategy, creating a seamless experience from social, mobile, web to in-store which significantly grew sales.• Owned CRM (SF.com) and other sales technology (Enterworks, Sitecore) which enabled customer communication, access to sales tools through B-B portals, sales apps and websites.• Led NPD process, delivering new products which increased share and vitality index. • Defined a comprehensive A&D strategy, enabling products to be specified early in buying process. • Directed, coached and mentored high performing team recognized throughout organization. -
Vice President Of Marketing, All-CladGroupe Seb 2011 - 2012Ecully, Fr$4 billion consumer products business with 24,000 employees, ALL-Clad is a $100MM premium cookware brandDirected integrated marketing strategy and annual P&L results. Planned and developed promotional sales plans around key events with retailers: Williams-Sonoma, Sur La Table, Bloomingdales, Macys and BBB. Reporting to CEO, led a team of 8 which includes brand managers and MARCOM managers. • Defined new product launch sales and sales planning process, improving execution while driving retail performance.• Developed digital strategy and e-commerce business plan, driving BTB and BTC business model. -
Vice President, North American Retail Personal Care DivisionHelen Of Troy 2009 - 2011El Paso, Texas, Us$1.2 billion global consumer products business with 2,000 employees, licensee for leading consumer brands.Led P&L results and overall marketing strategy for $200M retail appliance division. Developed new products in personal care and wellness categories. Implemented quarterly promotional sales plans analyzing Nielsen/IRI data and partnering with CPG retailers: Wal-Mart, Target, Walgreens, Bed Bath & Beyond and Ulta. Led and guided team of directors, brand managers, graphic designers and marketing services.• Implemented key account development and sales planning process with Wal-Mart and Target teams, realizing YOY sales growth.• Added DRTV executions to marketing mix to launch new products, creatingincremental revenue. • Developed successful integrated marketing communication strategy, informing, engaging and activating consumers. Drove share of voice through traditional and new media outlets. -
General ManagerWhirlpool Corporation 2001 - 2009Benton Harbor, Michigan, Us$20 billion global home appliance business with 70,000 employees and 50+ facilities in 170 countries.GM, Jenn-Air Brand (2008 – 2009)Turned around premium brand business and delivered P&L results, while redefining sales organization, go-to-market strategies, creating product plans and integrating marketing communications. Senior Director of Sales & Marketing (2004 – 2008)Defined and executed sales and marketing strategies for Whirlpool’s portfolio of brands (Whirlpool, Maytag, Kitchen Aid, Jenn-Air and Amana) sold through Sears. Led global product teams driving innovation for Kenmore cooking appliances. Director, North American Sales and Marketing Operations (2002 – 2004)Through thought leadership and change management, led North American Sales and Marketing Group creating and implementing a Total Price Productivity Strategy.National Manager, Growth, Marketing and Innovation (2001 – 2002)Led organization of product marketing and sales associates responsible for growing the after-market accessory and specialty products business. -
Director Of Sales And MarketingBrambles 1998 - 2001Sydney, Nsw, AuLargest designer and manufacturer of steel storage racking systems in North America with revenues of $500MM, 650 employees and 6 facilities. Senior Sales Director, National Direct AccountsGenerated significant revenue growth of storage and conveyor products to big box and specialty retailers, 3PL’s and e-commerce leaders. -
North American Sales LeaderBsh Home Appliances Corporation - North America 1992 - 1998Irvine, Ca, UsNorth American division of $5 billion global home appliance manufacturer, 20,000 employees in 140 countries.North American Sales LeaderDirected and managed B-B sales ($100MM) of major appliances through two-step distribution, new construction wholesalers and Sears.• Created and implemented sales process, exceeded revenue and profit goals by over 20% for 5 straight years.• Key strategic manager in planning sales and marketing tactics, distribution, pricing, product improvements and performance expectations. • Built team of six regional sales managers who exceeded annual goals, implement various promotions and developed strong relationships. -
Territory ManagerOei Business Forms 1990 - 1992Sales RepresentativeIncreased sales 350%, opening 65 new accounts. Managed, maintained account base of 85+ customers in Northern Illinois. Determined, negotiated pricing strategies for individual accounts.
Bob Ballard Skills
Bob Ballard Education Details
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The University Of ToledoSales And Marketing -
St. Francis De Sales School - Toledo, Oh
Frequently Asked Questions about Bob Ballard
What company does Bob Ballard work for?
Bob Ballard works for Ecmd, Inc.
What is Bob Ballard's role at the current company?
Bob Ballard's current role is EVP, CRO, CMO | Sales & Marketing | Building Teams, Customer Relationships & Brands | Consumer Products.
What is Bob Ballard's email address?
Bob Ballard's email address is bo****@****ail.com
What is Bob Ballard's direct phone number?
Bob Ballard's direct phone number is (952) 985*****
What schools did Bob Ballard attend?
Bob Ballard attended The University Of Toledo, St. Francis De Sales School - Toledo, Oh.
What skills is Bob Ballard known for?
Bob Ballard has skills like Positioning, Omni, Pur, Team Building, Market, Sound, Channel, International Sales, Key Account Management, Sales, Kitchen, Cost.
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