Bob Barrett Email & Phone Number

Cincinnati, Ohio, United States

Key client service director managing brand design initiatives including packaging, shopper marketing, digital and eCommerce.

Cincinnati, Ohio, United States

Account Director Jun. 2019 - Feb. 2022Account Director (contractor) Nov. 2018–Jun. 2019Account Director responsible for overseeing the client relationship. Acts as the client’s direct daily contact to ensure all work is completed against the business and brand objectives, collaborating with marketing, insights, strategy, and product teams toward the successful development and implementation of brand expression and communication across touchpoints and multiple categories. Primary responsibilities included• Building and maintaining client relationships by delivering exceptional service, understanding the unique needs and objectives for each client, and advising them on the full range of capabilities and the appropriate project approach• Successfully led brand revitalization and brand creation initiatives • Facilitated multidisciplinary teams (strategy, creative, production) to uncover insights and opportunities for the client’s brands to ensure flawless execution of final deliverables• Oversaw the day-to-day business, account, and creative, and daily operations for the Cincinnati office• Generated and managed revenue of $2.5M in business during tenure• Composed the development of RFP responses resulting in multiple new client acquisitions, while maintaining the existing client base• Established new business targets and lead generation using CRM tools and LinkedIn Navigator. Creating and pitching presentations for potential clients• Responsible for monitoring of monthly financial revenue reports and yearly forecast for senior leadership• Authored all project approach plans, proposals, timelines, and client presentations• Coordinated resource/project management meetings with internal teams including account, creative, and production to communicate scheduling across offices to expedite workflow

Cincinnati, Oh

Account Director: 2012–Oct. 2018Sr. Brand Consultant: 2008–2012Brand Consultant: 2006–2008Over twelve-year tenure, working in two Brandimage offices nurturing and maintaining client relationships to lead major consumer insight-driven brand initiatives. Focused on Food and Health Care brands.• Management of the day-to-day business for clients and leading multidiscipline teams (strategy, creative, production) to deliver branding solutions to market• Coordination of business for multiple clients with average management of 12 active projects• Responsible for all client proposals, timelines, and client presentations• Overall management of $1+M business on a yearly basis and delivering growth within the existing client base• Successfully led branding initiatives for the following key clients and their brands: Bausch & Lomb Eye Care, Meijer, and General Mills brands: Nature Valley, Yoplait, Old El Paso, Fiber One, Betty Crocker, and Turtle Wax

Cincinnati, Ohio, United States

Managed daily business co-leading the relationship of the P&G Global Always packaging/brand identity business. Led the P&G Corporate BrandSaver program for three years with an annual budget of $1.7 MM, producing 26+ issues a year, reaching 55 MM consumers. Lead client contact and managed the relationship with P&G’s philanthropic partners and their cause-related marketing efforts for: Juvenile Diabetes Research Foundation, Special Olympics, Give Kids the World, the National Underground Railroad Freedom Center; and led many projects involving these organizations.• Developed project timelines, budgets, and coordination of internal and external resources• Delivered ongoing strategic brand visual identity insights and solutions• Organized, prepared, and participated in pitch presentations• Coordinated, planned, and produced large-scale commercial photography photoshoots for print and packaging• Key clients included: P&G brand Always, P&G BrandSaver, and Marriott International

Cincinnati, Ohio, United States

Developed concepts and designs of complex brand initiatives. Partnered with the creative directors, copywriters, and account teams in the creation of print promotional materials for national brands including Tide, Always, Puffs, Charmin, and Downy.• Developed consistent print marketing campaigns for P&G’s cause-related marketing efforts• Coordinated and art directed lifestyle and commercial photoshoot• Prepared and presented material to the client

Education record

Education record