Bob Bedilion Email & Phone Number

Springdale, OH

* Oversaw 14+ market-leader and/or challenger brands across industrial and commercial divisions * Led strategic brand planning, market analysis, competitive analysis, metrics reporting, and budget establishment/management* Translated strategy into holistic campaign/creative development across all creative advertising including: Web, SEM, Social, E-Blast.

Mason, OH

• Managed holistic campaign/creative development and marketing strategy implementation of all creative advertising for Sears Optical including: TV, Radio, Print, CRM, Social, and Accessories Repackaging
• Part of cross-functional team consulting on quarterly media planning and yearly annual planning for Pearle Vision & Sears Optical
• Continued expansion of Marketing Operations oversight across Brand Development, Media Buying & Planning, CRM, Consumer Insights & Analytics, Visual Merchandising, and Digital Content Development & Web Applications.
• Lean Six-Sigma evaluation of aforementioned channels for continued process improvement
• Oversight of integrated project plans for LensCrafters, Pearle Vision, Target Optical, & Sears Optical
• Continuous evaluation and process optimizations to maintain consistency of department while tailoring approach to individual brand needs

Mason, OH

• Built department to improve strategic thought leadership across company-wide process efficiencies, project delivery oversight, and multi-department holistic network
• Oversight of integrated project plans for Pearle Vision & Sears Optical
• Part of rebranding team that led repositioning of Pearle Vision (a 50+ year old brand) by leveraging key consumer/brand insights
• Spearheaded six-sigma process restructuring of visual merchandising department across LensCrafters & Pearle Vision that led to improved creative concepting & production
• Selected to Mentor/Mentee program and provided with a summer intern to coach
• Selected Employee of the Month

Mason, OH

• Managed holistic campaign/creative development and marketing strategy implementation of all creative advertising for Pearle Vision including: TV, Radio, Print, CRM, Visual Merchandising, Accessories Repackaging, and.
• Launched Coach eyewear as a new business brand line across LensCrafters & Pearle Vision
• Directed all multi-functional agency teams from creative & project perspectives
• Launched new consumer business model across stores
• Sold multi-vehicle campaign (email, direct mail, visual merchandising) celebrating 50th anniversary
• Owned creative briefings, meetings, and timelines

Cincinnati, OH

• Managed Procter & Gamble Interactive Accounts for Cascade & Dawn
• Sold multi-vehicle digital campaigns (microsite, email, banner ads, and social media) for both Dawn Saves Wildlife & Cascade Festive equity-building initiatives
• Launched new franchise tiers, products, & equity-building initiatives
• Directed re-launch & advised re-architecture of brand websites for functionality and SEO
• Developed strategic initiative budgets & coverage plans
• Assisted with the development of all interactive strategies

Cincinnati, OH

• Crafted creative briefs, statements of work, & synthesized client feedback
• Directed internal kickoff meetings & client presentations
• Led execution of web updates, banner ads, promotions, & CRM extension
• Developed financial planning, budgeting, billing, & analysis across initiatives
• Part of team awarded P&G Catalyst Award for creative excellence
• Promoted to Account Executive

Madeira, OH

• Implemented company marketing plan
• Designed 20 page training/consulting catalog
• Coordinated print, email, & fax marketing
• Organized & executed trade show marketing & follow-ups