-Part of Petco's turnaround from shrinking company to successful IPO in 3 yrs. -Created Product & UX team from scratch and led the change to pods structure which unlocked dramatic velocity gains. Now we use pet data to bring more Health & Wellness, and offer new experiences like the world's only smart pet app, BOPUS, Curbside, Same Day Delivery, the fastest site in the industry, Next Gen POS systems, tools for groomers & trainers, Vet Practice Management, membership, and store handhelds for inventory and customer lookup.-A leader of Petco's transformation to an Omni Channel force with 80% of fulfillment coming from stores, triple digit digital growth, smart/connected omni CRM, and an industry leading Petco app.-GM of Petco App, the world's only Pet Parents Partner - Set up your pet in the app and everything is easy: Care Reminders, Grooming, Nutrition, Vaccinations, Perks & more.---Lead all aspects including strategy, experience, growth, P&L, forecasting & modeling, partnerships, analytics, and the connection of systems underneath it to make a seamless experience.-Member of E-Comm leadership team which is transforming site experience, fulfillment, pricing, inventory, and merchandising.-Hands on leader in using LLM’s and generative AI to bring new products to market and to optimize our team’s workflows.

-Led the app from a concept on a white board to over $1B in e-commerce across 19 countries in North America, Europe and Asia.-Elevated Nike's brand of innovation and inspiration with a storytelling feed, industry best UX for shopping and checkout, new merchandising techniques like special access to coveted sneakers via unlocks, member perks like exclusive access to events and products, neural net recommendation systems, and "store mode".-5 stars since launch and one of the top Commerce Apps in Apple's App Store and Google Play

-Mobile Apps: Transformed Couch to 5K into a 5 star app that reached the.10th ranked overall paid app in the Apple Store. | Turned ACTIVE's 1.5 star app into a 5 star app with strong growth.-Web: Striking new version of ACTIVE.com which grew traffic, engagement, conversion, advertising.-Social & Email: Orchestrating our communication to 1.5 million followers on our social channels.

-Turnaround Artist - Turned a 13 year old business that was losing money into a profitable and growing company, and did it during the most competitive time in its history.-Launched New Businesses - Conceived of, put teams together for, and launched familygetaway.com and Vacationist.com which are responsible for much of the top line growth.-Leader of Luxurylink.com - Awarded Travel + Leisure’s “Best of the Web”, responsible for: - Site - Product Management, Engineering, Design, QA, System Administration - Marketing - Search Engine Marketing, affiliate relationships - Merchandising - Programming, Package/SKU creation, Inventory Management - Operations - Customer Service, IT, package creation-GM of Vacationist.com - Full P&L responsibility for this private sale website.-Promoted - Named Chief Operating Officer in November of 2009.-Leadership - As Chief Product Officer, led the team through a rebuild of the core infrastructure and database for the site. The team became a nimble, highly successful group that launched more winning product in the first half of 2009 than they did in the prior 18 months.

Series A, 20-person award winning internet advertising startup that ultimately reached an IPO. -Responsible for R&D, Product Management, Engineering, Machine Learning, Product Marketing, Ad Operations, Yield Management, and Revenue Stats Operations.

Report to CEO and member of 9 person executive team. Key force in Ticketmaster's amazing transformation into an e-commerce company, turning a 30 yr old company into one of the web's largest sites with twice the revenues and operating in 18 countries.Lead team of 180 for Ticketmaster's online and retail channels. Product Mgmt, Design and SEO/SEM of Ticketmaster.com, TM's international web sites, and TM's web-based client extranet tools. Also responsible for TM's 2,100 domestic retail locations, an in-house design agency and LiveDaily.com.

Evaluate/develop new ideas and create business plans for many of eToys' most difficult projects including company branding, data integration and gathering, fulfillment operations and web site functionalityAs PM for the eToys shopping cart and checkout functionality, wrote a detailed 150 page spec and then oversaw the development of the site's most complex and important feature. The result was a checkout process built for global deployment that won awards from among others Creative Good, webcriteria.com, Gomez Advisors, and c|net. Forrester's September 2000 PowerRankings rated the checkout process #1 in the toy category beating out Amazon. The completion rate of the new process jumped 5%, putting our completion rates well above the industry standard.

As manager of the Top 20 life insurer's six-person e-commerce department, was ultimately responsible for everything related to Jackson National s e-commerce initiatives including strategy, profit and loss, site look and feel, and production timeliness.

Was the principle behind the creation of Bank@Home® on the Web, winner of PC Computing’s top 5-Star rating, the only California bank to receive that award. Launched in September 98, Bank@Home on the Web served over 20,000 consumers at the end of the first year.