Bob Bierley is a Experienced Marketing Professional. Colleagues describe them as "I recruited Bob to work with us at Aaron Brothers and spent several years working with him as he led the development, planning and execution of our marketing and advertising. During his time at Aaron Brothers, Bob was instrumental in leading the organization to keep on brand. He believes in leading by example, inspiring all levels of the organization to move beyond the expected and seek new ways to improve the brand and the Guest experience. Bob was also instrumental in helping the organization build open lines of communication during a transitional time for the business. He was always willing to make sure everyone understood the importance of keeping on strategy and would work diligently to keep the teams moving in the right direction. He always had the time to talk, and was open to any suggestion that may improve the product, marketing or store experience. It was a pleasure to work with someone who was a great business leader while maintaining an engaging and approachable personal style." and "I had the great experience of working with Bob, when we were at Builders Square. At Builders square, Bob built a world class Marketing program and team. His expectations from his department were high and he made sure all lived up to them. Bob also has a great ability to manage both from a Left and Right brain perspective, making him a true double threat by being a great judge of creative work and messaging.....along with the skill set to both structure the right business meterics and use the results to build stronger programs."
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Director Of MarketingAaron Brothers, (Subsidiary Of Michaels Stores) Jan 2005 - Feb 2011Responsible for defining, developing and evolving the Aaron Brothers brand through well planned, implemented and executed marketing disciplines including consumer research and analysis, advertising campaigns, and related business activities.* Defined and drove the strategic marketing plans to achieve a highly defined brand position.* Provided the leadership that created a "customer focused/market driven " organization.* Developed and implemented the printed and electronic materials to ensure high visibility and consistency with brand positioning and financial objectives.* Effectively managed $8 million+ marketing budget.* Developed and executed quarterly marketing plans (creative concepts, visual execution and communication strategies).* Managed and directed the in-house marketing and advertising team.* Managed all outside agencies including PR, database and creative.
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Vice President Of Marketing/AdvertisingGarden Ridge Oct 2003 - Jan 2005Responsible for advertising for 36 stores; Home Décor & Crafts Marketplace with $450 million in sales.ROBERT BIERLEYPage Two* Planned and implemented all marketing strategies.* Managed $25 million marketing budget* Supervised and directed an in-house advertising department;- 49 circulars annually,6 million weekly distributions* Directed outside advertising agency on all TV and radio creative and budgets* Delivered sales objectives during company restructuring that resulting in emerging from Chapter 11 * Created in-house facilities management for all photography work for circulars that resulted in 20% reduction in overall production costs. -
Vice President Of Marketing/ AdvertisingHeilig-Meyers Furniture Company Jan 1997 - Jan 2001Managed all advertising and marketing for 3 different furniture chains consisting of 873 stores (813 as Heilig-Meyers, 57 as RoomStore, 3 as Homemakers) - $1.5 billion in sales* Supervised a staff of 16, which handled all of the print media for the divisions.* Managed $45 million budget for pre-printed circulars - 17 million press runs, twice monthly.* Managed 3 outside agencies for the electronic placement of $50 million budget.* Created and managed direct mail campaigns and promotions - $10 million budget.* Directed all marketing strategies with emphasis on branding and creative.
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Sr. Director Of Advertising/MarketingBuilders Square Jan 1987 - Jan 1997168 store home improvement stores in 20 states and Puerto Rico - $2.7 billion in sales* Responsible for directing all marketing and advertising functions for chain of warehouse home improvement stores with an advertising budget of over $130 million.* Directly supervised 5 advertising / marketing department managers with a staff of 50 people including; media planning, marketing/sales promotion, consumer relations, creative and production departments.* Set marketing and advertising strategies for all stores.
Bob Bierley Education Details
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Marketing; Commercial Art & Business -
Miami-Dade Community College
Frequently Asked Questions about Bob Bierley
What is Bob Bierley's role at the current company?
Bob Bierley's current role is Experienced Marketing Professional.
What schools did Bob Bierley attend?
Bob Bierley attended Foothill College, Miami-Dade Community College.
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Robert Bierley
Georgetown, Tx -
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Robert Bierley
United States -
4aaronbrothers.com, aaronbrothers.com, aol.com, michaels.com
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